Responsibilities

• Develop and Own Product Positioning & Messaging: Craft clear, differentiated positioning and messaging for i -Ready’s assessment and instructional solutions that resonate with educators, administrators, and district leaders.
• Lead Go-to-Market Strategy: Drive launch plans for new products and features, ensuring cross-functional alignment and successful execution.
• Market & Competitive Analysis: Conduct research on EdTech trends, K–12 customer needs, and competitive landscape; translate insights into actionable strategies.
• Sales Enablement: Build tools, training, and content that empower Sales teams to effectively communicate product value and close deals.
• Content Strategy: Oversee creation of product-related content (web, collateral, presentations, case studies) to support demand generation and thought leadership.
• Customer Advocacy: Partner with Customer Success to identify and showcase educator and district success stories that demonstrate product impact.
• Performance Measurement: Define KPIs for product marketing initiatives and report on effectiveness to senior leadership.
• Leadership & Team Development: Manage and mentor a team of product marketers, fostering growth and professional development.
• Drive cross-functional collaboration and influence stakeholders at all levels to ensure alignment on product strategy and messaging.
• Champion a culture of innovation, accountability, and continuous improvement within the marketing organization.