Responsibilities

• Own product positioning, messaging, and go-to-market strategy in partnership with the Product team and VP of Marketing.
• Translate product capabilities, releases, and roadmap into compelling narratives for AHJs, inspection companies, and civic partners.
• Develop sales enablement materials—battle cards, one-pagers, demo scripts, competitive briefs—that arm the sales and BDR teams to win.
• Lead product launch programs from messaging through execution, coordinating across marketing, product, sales, and CX.
• Build and maintain competitive intelligence and market research to inform positioning and strategy.
• Partner with the Customer Experience team to capture customer stories, case studies, and proof points that drive credibility.
• Build and execute a content strategy that positions LIV as the authority in fire and life safety compliance—spanning blog, long-form assets, case studies, whitepapers, video, and magnet content.
• Create a sustainable editorial calendar and AI-powered content engine that feeds organic growth, SEO, AEO, and mid-funnel nurture programs.
• Develop thought leadership programs that elevate LIV’s executives and subject matter experts as industry voices—including speaking sessions, bylined articles, and conference content.
• Partner with Growth Marketing to ensure content maps to the buyer journey and supports demand generation goals.