Director, Product Marketing & Commercialization

Chicago, IL (Hybrid)

$152K/yr – $271K/yrDirector/ExecutiveFull time

Posted 5 days ago

Job Summary

Own the commercialization strategy and lead the Product Marketing organization for the Clinical Decision Support portfolio, guiding go-to-market, messaging, and lifecycle from validation to adoption.

Define strategy and governance for product marketing and commercialization
Lead cross-functional launches and go-to-market efforts
Coach leaders and influence executive priorities

Job Description

Responsibilities

Define and execute the Product Marketing and Commercialization strategy for the Clinical Decision Support portfolio.
Lead and develop the organization responsible for Product Marketing, Market Intelligence, Competitive Intelligence, Market Research, and Product Packaging and Go-to-Market.
Establish clear priorities, roles, responsibilities, operating rhythms, and decision rights across the function.
Allocate resources across product launches, portfolio initiatives, market opportunities, and strategic priorities.
Build a high-performing, customer-centric, and market-driven team with strong capabilities in product marketing, commercialization, research, packaging, and competitive strategy.
Coach and develop product marketing and market insights leaders and specialists.
Serve as a senior advisor to Product and Executive Leadership on commercialization strategy, portfolio opportunities, customer needs, market dynamics, and competitive risks.
Own the product positioning and messaging architecture for the Clinical Decision Support portfolio.
Ensure products and capabilities have clear, differentiated positioning grounded in customer needs, market evidence, product value, and competitive advantage.
Oversee the development and maintenance of value propositions, persona-based messaging, use cases, proof points, product narratives, and Product Value Messaging documents.

Requirements

12+ years of experience in product marketing, commercialization, go-to-market strategy, portfolio marketing, market strategy, or related roles.
Significant leadership experience building and managing product marketing, commercialization, market intelligence, competitive intelligence, market research, or related teams.
Demonstrated success commercializing complex healthcare, enterprise SaaS, technology, data, information, workflow, content, or platform products.
Experience establishing and scaling product marketing operating models, launch frameworks, governance, messaging standards, and commercialization practices.
Strong understanding of product positioning, messaging, customer segmentation, buyer and user personas, value propositions, product launches, adoption, and lifecycle marketing.
Experience with product packaging, offer design, bundling, pricing inputs, willingness-to-pay research, market sizing, business cases, and commercial strategy.
Demonstrated ability to use customer, market, competitive, and performance insights to influence product strategy, portfolio decisions, and executive priorities.
Strong people-leadership skills, including organizational design, talent development, coaching, performance management, and resource prioritization.
Ability to lead through influence and align Product, Marketing, Sales, Customer Success, Finance, Strategy, Legal, Operations, and executive stakeholders.
Strong strategic and analytical thinking, with the ability to connect market dynamics and customer needs to practical business and product decisions.

Preferred

Experience in healthcare technology, clinical decision support, digital health, professional information, enterprise workflow, or regulated markets.
Experience commercializing AI-enabled products, clinical workflow solutions, data products, search, content, platforms, or decision-support products.
Experience supporting products with multiple customer segments, buyer types, users, geographic markets, and commercial models.
Experience leading Early Engagement, Limited Market Release, pilot, beta, and General Availability programs.
Experience with enterprise healthcare buyers, health system purchasing processes, clinical users, long sales cycles, and complex customer implementations.
Experience overseeing Voice of Customer, market research, competitive intelligence, segmentation, pricing, packaging, or win-loss programs.
Experience building or transforming product marketing and commercialization capabilities.
Familiarity with competitive intelligence, market research, enablement, analytics, and product marketing technology platforms.

Benefits

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

Wolters Kluwer

Wolters Kluwer (EURONEXT: WKL) is a global leader in information, software solutions, and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology. Wolters Kluwer reported 2024 annual revenues of €5.9 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.Equal Opportunity EmployerTo ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.Beware of Recruitment Fraud! 🔒Scammers may pose as Wolters Kluwer, offering fake job opportunities and requesting personal info or payments. Protect yourself:- Apply only via our secure Workday hub on our Careers page.- Our recruiters never ask for banking info or payments.- We don't use public email accounts (e.g., Hotmail, Yahoo, Gmail). Report suspected fraud: thirdpartyincident@wolterskluwer.com. If you've made a payment, contact local authorities.Read more here - https://careers.wolterskluwer.com/en/recruitment-fraud-alert

Founded in 2002

Alphen aan den Rijn, South Holland, NLD

23K employees (3,473 in marketing)

www.wolterskluwer.com