Responsibilities

• Strategy & Vision — Set the product marketing strategy for the carrier segment, aligned to the Applied Carrier portfolio strategy and growth priorities. Own positioning, narrative, and market direction for carrier buyers across Cytora, Ivans, and all carrier-facing capabilities globally.
• Product Storytelling — Translate complex, technical carrier capabilities (e.g., underwriting risk data, core system integrations) into narratives and visuals that a non-technical executive can grasp in one read. Own the visual language in diagrams, one-pagers, demo narratives
• Product Brand Architecture — Own the naming and brand architecture decisions across Cytora, Ivans, and the broader Applied Carrier portfolio, defining how these products relate to each other and to the Applied brand in market.
• Team Leadership — Build, lead, and develop a team of product marketers covering Cytora and Ivans product portfolios. Build a culture of excellence through scalable programs, outcome-based accountability, and continuous learning. Establish the carrier PMM operating model and prepare the function for scale as the business grows.
• Cross-Functional Partnership — Partner with Product Management and Operations leadership as a trusted strategic advisor on roadmap, positioning, and pricing decisions for the carrier portfolio. Partner with Sales, Customer Success, and Demand Gen to ensure PMM output drives pipeline, competitive win rate, and adoption across the carrier segment.
• Product Launch & GTM — Govern the launch process for carrier-facing products, ensuring cross-functional alignment and achievement of desired outcomes.
• Market & Competitive Intelligence — Drive carrier market intelligence and competitive positioning as part of the broader PMM competitive program. Partner with Corporate Communications and business leaders to build relationships with industry analysts focused on the carrier and insurtech ecosystem.
• Win/Loss & Customer Insights — Own a systematic win/loss and customer research program for the carrier segment, feeding findings into positioning, roadmap input, and competitive strategy.
• Performance — Own and report on PMM-influenced business metrics for the carrier segment: pipeline contribution, win rate, adoption, and launch outcomes. Define and track the metrics that determine continued investment in the segment.
• AI-Forward Operating Model — Champion and contribute to Applied PMM's use of AI tooling, custom skills, and scalable systems to compound team impact.

Requirements

• 8-10+ years in B2B product marketing, with 3-5+ years of people management experience
• Proven track record leading product marketing for a high-growth segment, new product category, or emerging business unit in enterprise SaaS
• Demonstrated ability to build the PMM function for a smaller, scaling team — operating with a builder's mindset and partnering closely with senior leadership
• Experience in insurance, insurtech, financial services, or another regulated B2B industry strongly preferred
• You may have other skills or credentials, including:
• Excellent written, verbal, presentation, and public speaking skills, including comfort representing the company with analysts, partners, and at industry events
• Strong financial acumen and experience contributing to business case development, pricing strategy, and segment investment planning
• Data-driven mindset with proven ability to use analytics to guide GTM strategy
• Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus

Preferred

• Experience working in AI-forward marketing teams or driving AI adoption within marketing functions is a strong plus
• Bachelor's degree in Marketing, Business, Communications, or related field

Benefits

• A comprehensive benefits and compensation package that centers our teammates and helps them to bring their best to work every day: - Medical, Dental, and Vision Coverage - Holiday and Vacation Time - Health & Wellness Days - A Bonus Day for Your Birthday