Director, Product Marketing

Responsibilities

• Define Market Positioning
• Define and continually sharpen how Cardless is positioned against competitors and alternatives (in-house programs, legacy processors, other co-brand platforms) — not a static one-pager, but a narrative you keep pressure-testing against the market.
• Translate that positioning into language that works for two audiences at once: the enterprise partner evaluating a platform, and the consumer who eventually carries the card.
• Track competitors and adjacent players — what they claim, what they actually ship, and where Cardless has a genuine edge — and keep leadership current on it.
• Bring an outside-in view into internal roadmap conversations, grounded in what's actually resonating — or not — with partners and prospects.
• Own content strategy, structure, and copy for cardless.com , keeping it current with new launches, partnerships, and proof points.
• Direct design and engineering resources to execute changes — you set the narrative and the bar, you don't need to build the page yourself.
• Make sure every public-facing surface — website, decks, one-pagers — tells the same consistent story, instead of three different versions of what Cardless does.
• Treat the website as a living asset, not a one-time project — revisit and rewrite it as the product and market change, not once a year.
• Build and maintain the core sales collateral — pitch decks, one-pagers, case studies, competitive battlecards, RFP boilerplate — that the Business team actually uses in real conversations.

Requirements

• Experience - 5–8+ years in product marketing, with real ownership of positioning and messaging at a B2B or B2B2C company. Fintech, payments, or card issuing experience is a strong plus. - A track record of owning both a company website and the sales collateral built from the same narrative — not just one or the other. - Strong writer who can translate a complex financial/technical product into a clear story for enterprise buyers, and a separate but consistent story for consumer-facing card marketing. - A builder, not just a strategist — this is a hands-on IC role at a company with no existing PMM function. You'll write the deck yourself, not just brief someone to. - Experience working directly and iteratively with sales/partnerships teams — collateral gets built and rebuilt based on what happens in real deals. - Comfortable directing outside design/creative resources to get production-quality output without needing to be the one designing.
• skills_and_competencies_versions_ambiguity_blank_suppressed_and_concat_needed_for_requirements_specification_to_be_present_only_as_text_only_including two_audience fluency, writing, sales partnership, design direction, judgment and autonomy, narrative and positioning craft, etc. included as separate items.

Benefits

• We're proud to offer our team excellent benefits: 💸 Meaningful Start-up equity 🏥 100% health, vision & dental primary coverage ➕ 75% health, vision & dental dependent coverage 🍱 Catered lunches 🚎 $250/month Commuter benefit 👶 Parental leave ✈️ Team building events & happy hours 🌴 Flexible PTO with a minimum of 15 days off per year 🖥️ Apple equipment 💸 401k plan