Director, Product Marketing at Blockaid | New York City, NY | $190K/yr – $240K/yr

Blockaid

Director, Product Marketing

New York City, NY (Hybrid)

$190K/yr – $240K/yrDirector/ExecutiveFull time

Posted 6 weeks ago

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Job Summary

Own messaging and demand engine for cybersecurity and web3 products, guiding a small PMM team, shaping ICP-focused narratives, and aligning product, pricing, and demos with sales and SE.

Lead PMM where you turn market and competitive insights into messaging and campaigns.
Own the tie between product roadmap, pricing, and sales enablement for complex technical buyers.
Partner with Solutions Engineering to demonstrate and differentiate the platform.

Job Description

Responsibilities

Lead a team of Product Marketing Managers (we currently have 2 PMMs).
Work closely with Product Managers and Account Executives to conduct customer, market, and competitive research. Utilize market insights to influence the Product roadmap.
Define compelling messaging around our Products and Platform that resonates with our ICPs.
Translate insights and learnings into messaging, to be used for campaigns and content ideas.
Help develop product and solutions focused messaging and marketing materials. Enable the Sales organization with this messaging, positioning, and collateral.
Collaborate with product and sales to develop and optimize pricing models.
Be the strategic partner for our Solutions Engineering team, as well as be the face for demo’ing our products.

Requirements

Strong experience marketing cybersecurity and/or web3 products specifically to technical audiences
10+ years of experience in B2B SaaS Product Marketing
4+ years of experience as a people manager
Understand how your work translates into creating demand and driving revenue, marketing complex technical products to technical and non-technical audiences
A curious mind that thrives on cutting edge tech (gen AI, automation, and other modern tools)
Strong business acumen
Personal experience in a growth-stage company or startup, and ability to grow and scale in a dynamic environment

Benefits

Fantastic healthcare including fully-paid options and FSA
PTO
Equity!
401k
Hybrid environment with pre-tax commuter benefits and an awesome team

Blockaid

0.0 Glassdoor

Blockaid is the onchain security platform trusted by chains, protocols, wallets, exchanges, banks, and digital asset managers to understand and secure what matters most. Our platform provides unmatched visibility from direct integrations with the most used web3 wallets, plus internet-wide monitoring that detects threats before they reach users.Not only does this give us the most comprehensive coverage of any security provider, but the more pre-transaction, onchain, offchain, and threat intelligence data our system sees, the more our models improve. This flywheel effect has made us the platform of choice for industry leaders like Coinbase, Kraken, MetaMask, Uniswap, World App, and Stellar—as well as traditional institutions and fintechs.

Founded in 2022

New York, New York, USA

134 employees (6 in marketing)

blockaid.io

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