Director of Product Marketing

USA (Remote)

$185K/yr – $250K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive market positioning and GTM for Anvilogic\'s AI-SOC platform as a senior product marketer, translating complex security tech into clear business value and enabling enterprise sales.

  • Own positioning, messaging, and GTM for technical cybersecurity products.
  • Must-have: 8+ years of product marketing in cybersecurity or enterprise software.
  • Standout: Translate complex tech into business value and enable enterprise sales with effective assets.

Job Description

Responsibilities

  • Positioning & Messaging: Define and continuously refine Anvilogic’s core messaging, value proposition, and category narrative — with a focus on establishing leadership in the AI-SOC market
  • Translate complex technical capabilities (detection engineering, SIEM augmentation, data lakes, AI-driven workflows) into clear, differentiated positioning
  • Own competitive intelligence and battlecards to ensure we win against SIEM vendors and adjacent platforms
  • Go-to-Market Strategy: Lead product and feature launches end-to-end, from positioning through enablement and campaign alignment
  • Partner with Product to shape roadmap priorities based on market needs and customer feedback
  • Define target personas (SOC leaders, detection engineers, CISOs) and tailor messaging accordingly
  • Leverage AI tools and workflows to accelerate GTM execution, experimentation, and iteration cycles
  • Sales & Partner Enablement: Equip Sales and Channel teams with the messaging, content, and tools needed to win deals
  • Develop high-impact sales assets: pitch decks, one-pagers, ROI frameworks, and customer proof points
  • Support field teams in strategic deals and help refine messaging based on real-world feedback

Requirements

  • 8+ years of product marketing experience in cybersecurity or enterprise software
  • Proven track record of owning positioning, messaging, and go-to-market for technical products
  • Experience supporting enterprise sales cycles with strong enablement and deal support
  • Demonstrated ability to translate complex technical concepts into clear business value
  • Strong cross-functional collaboration skills across Product, Sales, and Marketing
  • Excellent communication and presentation skills, including executive-level messaging
  • Hands-on experience using AI/LLMs to drive productivity, scale content, and accelerate go-to-market execution

Preferred

  • Deep familiarity with SIEM, SOC workflows, detection engineering, or security analytics
  • Experience marketing products in ecosystems like Splunk, Microsoft Sentinel, CrowdStrike, Palo Alto, Snowflake, or Databricks
  • Background in AI/ML-driven products or data platforms
  • Experience at a Series B or Series C company scaling go-to-market from early traction to repeatability
  • Familiarity with MITRE ATT&ACK, detection-as-code, or modern SOC architectures
  • Experience supporting analyst relations (Gartner, Forrester, IDC)

Benefits

  • Comprehensive medical, dental, and vision insurance
  • Unlimited paid time off policy for work life balance
Anvilogic Inc logo

Anvilogic Inc

5.0 Glassdoor

Anvilogic’s AI SOC platform gives security teams the freedom to build and scale detection and response across their stack....without vendor lock-in or data silos.Reimagined for SIEMs, data lakes, or both, Anvilogic unifies behavioral-based detection and triage wherever your data lives, so you never have to choose between visibility and cost.At the core is the Agentic Workspace — an intelligent environment powered by a collective suite of specialized AI agents that automate SOC workflows end to end.These agents work collaboratively to onboard data, search across repositories, build and correlate detections, and continuously tune and fix rules — delivering high-precision, explainable outcomes.Anvilogic empowers teams to:Measure and align detection coverage to real-world threatsReduce alert noise with contextual triage and explainable decisionsAccelerate investigations through adaptive, AI-driven workflowsFrom detection creation to optimization, Anvilogic brings detection engineering, triage, and investigation into one adaptive, transparent, and scalable SOC platform.Trusted by leading security teams across finance, technology, and healthcare, Anvilogic helps enterprises detect threats at scale, eliminate silos, and save millions in operational costs.💼 We’re hiring: apply.workable.com/anvilogic-inc

Founded in 2019
Palo Alto, California, USA
109 employees (3 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
7.3K
Monthly Google Ads Budget
$5.3K
Traffic Source Mix
Search
33.1%
Direct
50.8%
Referral
6.4%
Social
8.5%
Paid
1%

Headcount Trend

Current headcount: ~110

Marketing Team

Marketing Team Size
3 (3% of company)

Funding

Total Funding
$84.4M
Last Raise
$45M
Series C, 2 years ago

Funding History

  • Apr 2024
    Series C • $45M
  • Jul 2022
    Series B • $25M
  • May 2021
    Series A • $10M

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