Responsibilities

• Audience Obsession & Customer Insight
• - Deeply understand customer research, telemetry, field feedback, and market signals to uncover adoption pain points, unmet needs, and barriers with precision.
• - Build nuanced audience insights across executive, business, technical, and end-user personas, including motivations, maturity, readiness, and moments of friction.
• - Turn audience and adoption insights into differentiated narratives, content strategies, and guidance that move customers from awareness to sustained use and measurable value.
• Strategic Storytelling & Narrative Leadership
• - Develop and shape innovative, audience-first stories that turn complex technology, research, and product capabilities into memorable narratives that inspire action.
• - Create differentiated points of view and content franchises that break through crowded content streams, demonstrate strong editorial judgment, and deliver distinctive value to target audiences.
• - Connect customer pain points and business priorities to product capabilities through deeply researched, actionable narratives, frameworks, and guides that accelerate adoption.
• Content Strategy & Editorial Excellence
• - Build and scale audience-led content strategies across direct-to-customer experiences, including web, lifecycle programs, learning platforms, and communities.

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.
• 4+ years people management experience or indirect people management experience (or virtual teams)

Preferred

• Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience.
• 6+ years people management experience.