Director of Product Marketing

Responsibilities

• Own product marketing strategy for a portfolio of products, solutions, and strategic initiatives.
• Define the target audience, customer problem, market opportunity, value proposition, competitive differentiation, commercial narrative, and route to market for each offering.
• Partner closely with the VP of Product Marketing to translate broader Product Marketing priorities into strategies and execution across assigned product areas.
• Establish clear success measures for launches and GTM programs, including adoption, revenue influence, sales readiness, customer engagement, and market response.
• Identify opportunities to improve product strategy, audience strategy, and commercial activation based on customer and market needs.
• Ensure products are not only launched, but understood, adopted, sold effectively, and positioned to achieve their commercial potential.
• Build repeatable templates, launch frameworks, messaging systems, and operating processes that improve the consistency and effectiveness of Product Marketing execution.
• Own differentiated positioning, messaging, value propositions, proof points, and claims for priority products and audiences.
• Build audience-specific narratives for advertisers, agencies, publishers, and internal commercial teams.
• Own competitive positioning for assigned product areas, including competitor analysis, differentiation, objection handling, and strategic response recommendations.

Requirements

• 7–10+ years of Product Marketing experience, ideally within advertising, media, marketplace, SaaS, or technology.
• Demonstrated ownership of product positioning, go-to-market strategy, commercialization, and launch outcomes for complex products.
• Experience within digital advertising or a closely related ecosystem, with an understanding of advertiser needs, performance media, and commercial dynamics.
• Demonstrated ability to independently own complex Product Marketing workstreams and influence senior cross-functional stakeholders.
• Strong commercial orientation, with the ability to connect product capabilities to customer needs, competitive differentiation, adoption, and revenue opportunities.
• Experience building differentiated positioning, messaging frameworks, value propositions, competitive narratives, and market-facing claims.
• Experience leading complex cross-functional product launches across multiple teams, dependencies, and stakeholders.
• Strong written and verbal communication skills, with the ability to create and present crisp executive-ready, customer-ready, and sales-ready materials.
• Ability to operate in ambiguity, bring structure and a clear point of view, and move work forward with limited oversight.
• Strong analytical judgment, including the ability to use data, customer feedback, competitive intelligence, and market signals to shape recommendations.

Preferred

• Direct experience in search advertising, retail media, commerce media, AI/search experiences, publisher monetization, or performance media.
• Experience supporting advertiser-facing GTM, including messaging for advertisers, agencies, sales teams, customer success teams, or account management teams.
• Experience creating sales enablement for complex or emerging products where the category, value proposition, or customer buying motion is still being defined.
• Experience influencing product and commercial decisions through customer, market, and competitive insights.
• Comfort working in a fast-moving environment where products, narratives, and commercial priorities are evolving.
• Strong judgment on what needs to be standardized, customized, prioritized, or simplified for scale.
• Experience building repeatable GTM templates, launch frameworks, messaging systems, or enablement standards.

Benefits

• We know you’ve come to expect comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching from any company, so it’s a good thing we offer all of that and so much more.
• adMarketplace offers Summer Fridays, catered lunches, a fully stocked kitchen, ZogSports teams, happy hours and corporate retreats to encourage a strong work/life balance.