Responsibilities

• Owns the vision and strategy for marketing promotions and player experience across all customer-facing products and platforms.
• Defines and drives end-to-end player journeys, ensuring consistency and differentiation across physical and digital touchpoints.
• Partners with design, UX, analytics, and engineering to translate player insights and operator needs into scalable product capabilities.
• Leads product management for player marketing, promotional mechanics, loyalty enablement, and engagement tools.
• Ensures promotional features are configurable, compliant, measurable, and optimized for operator performance and player engagement.
• Drives innovation in promotional offerings to increase player frequency, spend, and lifetime value.
• Owns product-level P&L, including revenue growth, cost management, margin performance, and investment prioritization.
• Builds and manages business cases, pricing strategies, and ROI models for new and existing products.
• Allocates R&D and operational investment to maximize financial return and strategic impact.
• Creates, maintains, and communicates a multi-year product roadmap aligned to business priorities, market needs, and financial goals.