Penske

Director - Product-Line Marketing

Reading, PA (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Penske’s product-line marketing strategy and cross-functional execution to deliver a consistent brand experience.

  • Own end-to-end product-line marketing strategy, execution and planning across Penske's offerings.
  • Lead a marketing team responsible for executing product-line initiatives.
  • Advocate benefit-focused storytelling to promote the brand to customers and decision makers.

Job Description

Responsibilities

  • Lead marketing strategy, execution and planning across product line offerings.
  • Advocate for and inspire benefit-focused marketing and storytelling in promoting our brand to customers and decision makers.
  • Partner with product line leadership, Marketing, and external stakeholders—including customers, industry associations, and key business partners—to execute the strategy and build effective channels that deliver brand experience and messaging to customers and prospects.
  • Provide leadership, direction and oversight of a team whose primary responsibility is the execution of Penske's product line marketing initiatives and strategies.
  • Other projects and tasks as assigned.