Responsibilities

• Lead the planning and execution of GTM strategies for new product launches, enhancements, and monetization initiatives.
• Partner with Product Strategy and Sales to define value propositions, ideal customer profiles (ICPs), pricing strategy, and sales motions.
• Develop and maintain commercialization frameworks, GTM launch playbooks, and performance dashboards.
• Support Voice of Customer efforts by integrating feedback loops into launch readiness and lifecycle strategies.
• Own product positioning and messaging across core solutions and value-added services.
• Create internal sales tools, external-facing assets, and enablement content that clearly articulate value to distinct customer segments.
• Partner with Enablement to train and equip internal teams (Sales, Partner Channel, Support) for success during product rollouts.
• Serve as the subject matter owner for internal product marketing documentation and messaging repositories.
• Design and lead campaign strategies across the customer lifecycle to support onboarding, activation, retention, and cross-sell.
• Work with Data & Analytics to define segmentation, monitor key engagement metrics, and trigger timely outreach.

Requirements

• - 5+ years of experience in product marketing or lifecycle marketing roles within B2B fintech, SaaS, or payments.
• - Strong understanding of go-to-market execution, product positioning, and campaign lifecycle management.
• - Experience supporting both direct-to-merchant and channel-led (ISO, third-party) sales motions.
• - Comfortable with cross-functional collaboration and managing multiple stakeholders and deadlines.
• - Proficient in Salesforce, HubSpot, or related CRM/marketing automation platforms.
• - Data-driven mindset — able to tie marketing efforts to business outcomes.

Preferred

• - Familiarity with merchant acquiring, payment facilitation, or value-added services in the payments space
• - Experience enabling inside sales, third-party partners, and embedded product education
• - Exposure to Voice of Customer programs, including NPS, CSAT, and campaign feedback loops Bachelor’s degree in marketing, business, or related field

Benefits

• Financial Wellness
• - Bonus programs
• - 401(k) match
• - Employee Stock Purchase Program (ESPP)
• - HSA and FSA options
• - Financial wellness resources and employee discount programs
• Health & Well-being
• - Medical, dental, and vision coverage
• - Mental health support for employees and dependents through Lyra Health
• - Family planning and women’s health benefits through Carrot
• - Gym membership reimbursement and virtual wellness programs (including yoga)
• Time Off
• - 3 weeks PTO to start, with unlimited PTO after year one
• Growth & Development
• - Education expense reimbursement
• - Leadership development programs
• - Certified Payments Professional (CPP) certification support
• We believe great performance starts with feeling supported - and we’ve built our benefits with that in mind.