Growth Marketing Engineer
Raspberry AI
Portland, OR (Remote)
$140K/yr - $180K/yrIn-houseFull-timeSenior level4+ years exp.
15 hrs ago
Director of Product Led Growth
USA (Remote)
Salary Not AvailableSenior Level8+ years expFull time
Posted 2 months ago
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Job Summary
Own and scale the PLG motion by building a self-serve GTM and end-to-end funnel, aligning product-led experiments with product, marketing, and Customer Success to drive sign-ups, activation, and expansion.
- Growth ownership: Lead PLG function and establish the PLG capability across the GTM and product experiences.
- Experimentation & activation: Design and run product-led growth experiments with Product and Customer Success to optimize activation and expansion.
- Analytics and reporting: Build end-to-end funnel visibility and executive-ready insights to optimize acquisition, activation, and retention.
Job Description
- PLG Function Leadership: Build and lead OpenLoop’s product-led growth function, establishing PLG as a foundational growth capability for the company.
- Self-Serve GTM Ownership: Own our self-serve go-to-market motion end-to-end, aligning top-of-funnel demand generation with conversion optimization across the full customer journey.
- Conversion Optimization: Optimize the user journey from landing page through the product experience to improve sign-up-to-client conversion rates.
- Growth Experimentation: Design and run product-led growth experiments within the product in close partnership with the Product team, identifying and scaling the highest-impact levers for growth.
- Lifecycle & Remarketing: Support and optimize high-performing client lifecycle and remarketing campaigns to drive sign ups to clients and clients to successful clients.
- Analytics Infrastructure: Build the analytics infrastructure needed to generate detailed, end-to-end visibility into the full go-to-market funnel.
- Executive Reporting: Translate growth performance and funnel insights into clear reporting and recommendations for cross-functional stakeholders and executive leadership.
- Customer Activation Partnership: Partner closely with Customer Success to drive systematic activation of new clients and help them grow and succeed on the platform.
- Cross-Functional GTM Collaboration: Work closely with Sales and Customer Success on go-to-market and product-led growth initiatives to improve conversion, activation, and expansion outcomes.
- Team Building: Build and scale a team of growth engineers over time to support experimentation, infrastructure, and execution across the PLG motion.
OpenLoop
OpenLoop is a health tech leader delivering full-stack, white-labeled clinical support to companies scaling virtual care services across the nation. Founded with the vision to bring healing anywhere, OpenLoop’s solutions are thoughtfully designed to simplify telehealth delivery across an expansive array of specialties, in all 50 states.#HealingAnywhere #OpenLoopNetwork
