
Director of Product Growth & Digital Marketing
Playbook
USA (Remote)
Newport Beach, CA (Hybrid)
Posted 3 weeks ago
What You'll Own
The full-funnel growth strategy across acquisition, conversion, monetization, and retention with clear, quantified targets each quarter.
The end-to-end purchase experience across desktop and mobile web, desktop and mobile apps, retail channel, and the conversion rate it drives.
Pricing & packaging - support testing and launching new plans and offers, and their impact on ARPU and take-rate.
Subscriber retention and LTV, including renewal, payment method optimization, win-back, and monetization programs.
The growth dashboard and KPI targets (conversion rate, revenue, ARPU, LTV, churn/retention, fraud reduction).
The Growth team - its talent bar, experimentation maturity, and bench of future leaders.
What You'll Do
Set the growth strategy and translate it into a prioritized roadmap with measurable quarterly goals.
Build and scale an experimentation engine - hypothesis, design, statistical rigor, and a fast learn-and-ship cadence of A/B tests.
Optimize the purchase experience to maximize conversion and reduce friction across markets and devices.
Design and run pricing, offer, and packaging tests that grow ARPU and take-rate without eroding conversion or retention.
Drive retention and LTV through data-informed onsite and in-app interventions.
Lead, mentor, and grow the team, raising the bar for talent and developing future leaders.
Partner cross-functionally with eCommerce, marketing, payments, data, and finance to turn new capabilities and customer experiences into compounding commercial wins.
Report results transparently to leadership and hold the team accountable to outcomes.
#LI-Hybrid
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Pay Range
The anticipated compensation for this position is USD $141,680.00/Yr. - USD $232,760.00/Yr. depending on experience and qualifications.
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