Responsibilities

• Transform Playbook’s digital platform into a high-converting revenue engine that drives real-world, in-person utilization across two distinct audiences.
• Own the digital-to-physical conversion path, architecting pre-login acquisition funnels to capture external demand, while simultaneously partnering with our Product team to build in-app mechanics that engage and monetize our audiences.
• Architect the centralized creative workflows, automation, and AI pipelines that allow these marketing engines to be spun up instantly at new properties with minimal operational lift.
• The Two Audiences You Will Own: The Public: External consumers and corporate groups. You will use SEO, paid ads, and high-converting web infrastructure to drive discovery and direct bookings for our physical spaces and public programming. Tenants: The employee population working for the companies inside our buildings. You will determine the mix of physical, experiential, and digital channels needed to capture their attention and drive initial registration. You will define in-app product mechanics, UI/UX booking flows, and automated lifecycle campaigns necessary to influence their daily behavior and turn this ecosystem into active users of our amenities, spaces, and services.
• Build the Analytics Infrastructure: You will define the event schema, set up the tracking architecture, and establish exactly what metrics need to be measured to understand and influence user behavior
• Optimize Digital Funnels: Map exactly where we are losing users across all service lines and build an immediate testing roadmap to fix conversion drop-offs
• Capture the Captive Audience: Figure out how to get building tenants registered. You will design offline-to-online acquisition loops tailored to the specific demographic and psychographic makeup of a building's companies
• Drive In-App Monetization: Design automated, behavioral lifecycle campaigns (email, push, retargeting) that get users to sign up for memberships and book spaces, services, and events, leveraging predictive analytics to identify and retain users
• Guide the Product Roadmap: Work closely with engineers to build features that drive utilization. This includes developing logged-out discovery paths, smart recommendations, frictionless checkout flows, and seamless upsells.
• Architect Public Acquisition: Launch targeted paid campaigns and build un-gated landing pages. Capture external web traffic and convert it into qualified leads, physical space tours, and direct bookings

Requirements

• 6+ Years in Consumer Marketplace, Hospitality Tech, or O2O Growth: You have successfully scaled digital platforms that drive physical foot traffic, real-world space bookings, ticketing, or local service utilization. Note: This role is focused entirely on using digital funnels to drive in-person, real-world actions. Traditional B2B SaaS, physical e-commerce, or pure event marketing backgrounds are not a fit
• Deep Product & Analytics Fluency: Advanced mastery of web and app analytics tools. You have hands-on experience setting up event tracking, defining requirements for engineers, and running systematic A/B tests
• Pre-Login & Acquisition Experience: Direct experience building top-of-funnel discovery channels like SEO, paid media, and landing pages. You know how to capture user intent and drive action without forcing an initial app download

Benefits

• Benefits: FREE employee-only medical coverage, a 4% employer 401(k) match, and FREE short-term disability. Other incredible benefits HERE.