Responsibilities

• Product Marketing: Own the product marketing strategy across Modernize's multi-product B2B portfolio, including positioning, messaging, and go-to-market planning for each product and audience segment.
• Market & buyer intelligence: Develop and maintain audience personas, competitive intelligence, and market insights that inform product direction and sales strategy.
• Roadmap storytelling: Partner with Product to shape the product roadmap narrative and ensure new features are launched with clear, compelling messaging.
• Sales enablement: Build and maintain sales enablement materials including pitch decks, one-pagers, objection handling guides, and competitive battle cards.
• Brand & positioning: Ensure brand and product positioning is accurate, consistent, and audience-appropriate across all in-market activations and channels.

Content Marketing

• Content strategy: Own the B2B content strategy end to end: editorial calendar, content types, channels, and performance measurement.
• Content production: Lead the creation of high-quality content across formats (thought leadership, case studies, whitepapers, blog, email, sales collateral) that drives awareness, pipeline, and retention.
• Team & operations: Manage and develop a small team of content and product marketers, providing coaching, clear direction, and accountability for output quality and deadlines.
• Infrastructure: Build and manage the operational infrastructure for a high-volume content function, including intake and prioritization processes, approval workflows, and reporting templates.
• Standards: Establish and enforce content standards that reflect Modernize's brand voice and market authority in the home services vertical.

Cross-Functional Leadership

• Sales alignment: Serve as the primary content marketing partner to Sales leadership, ensuring messaging, enablement materials, and content programs are aligned to pipeline goals.
• Campaign integration: Collaborate with the B2B Marketing team to ensure product and content marketing are integrated into campaign strategy.
• Executive communication: Present strategy, performance, and recommendations to senior leadership in a clear, executive-ready format.
• Risk management: Identify and flag risks, resource constraints, and prioritization trade-offs proactively, with a clear recommendation for resolution.