Director, Product & Content Marketing (B2B) at Modernize | Austin, TX | $130K/yr – $150K/yr

Modernize

Director, Product & Content Marketing (B2B)

Austin, TX (Remote)

$130K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the product marketing function for a multi-product B2B portfolio, turning audience insights and roadmap context into messaging, enablement, and content that moves pipeline.

Product Marketing Strategy: Own positioning and GTM for each product and audience, coordinating with Product to land launches.
Sales Enablement & Content: Build decks, battle cards, and content across formats to power sales and pipeline.
Operations & Leadership: Build infra for high-volume content and coach a small team while aligning with Sales and senior leadership.

Job Description

Product Marketing Strategy: Own the product marketing function across a multi-product B2B portfolio, including positioning, messaging, and go-to-market planning for each product and audience segment.
Market Intelligence: Develop and maintain audience personas, competitive intelligence, and market insights to inform product direction and sales strategy.
Roadmap Messaging: Partner with Product to shape the product roadmap narrative and launch features with clear, compelling messaging.
Sales Enablement: Build and maintain decks, one-pagers, objection guides, and competitive battle cards.
Brand Positioning: Ensure brand and product positioning is accurate, consistent, and audience-appropriate across all activations and channels.
Content Strategy: Own the B2B content strategy end to end, including editorial calendar, content types, channels, and performance measurement.
Content Creation: Lead high-quality content across formats (thought leadership, case studies, whitepapers, blog, email, sales collateral) that drives awareness, pipeline, and retention.
Team & Process: Manage and develop a small team of content and product marketers, coaching and ensuring output quality and deadlines.
Operational Infra: Build and manage the infrastructure for a high-volume content function, including intake, prioritization, approvals, and reporting templates.
Content Standards: Establish content standards reflecting Modernize’s brand voice and market authority in the home services vertical.
Sales Partnership: Serve as the primary content marketing partner to Sales leadership, aligning messaging and enablement with pipeline goals.
Campaign Integration: Collaborate with the B2B Marketing team to integrate product and content into campaign strategy.
Leadership & Governance: Present strategy, performance, and recommendations to senior leadership in executive-ready format.
Risk & Prioritization: Identify risks, resource constraints, and trade-offs with clear recommendations for resolution.

Modernize

3.9 Glassdoor

Modernize connects homeowners with trusted local contractors and service professionals across the United States. We make home improvement easier by combining data-driven insights, personalized resources, and a vetted contractor network to help people make informed decisions about their homes.What We DoEvery year, millions of homeowners turn to Modernize to explore remodeling, repair, energy efficiency, and financing options. Through our platform, homeowners can research projects, compare providers, and get matched with contractors who are best suited for their needs. For contractors, Modernize provides a powerful marketing and lead generation solution that helps them grow their business and connect with motivated homeowners.Our ImpactTrusted by homeowners across 200+ markets and multiple home service categoriesPartnered with thousands of contractors nationwideGenerating millions of connections between homeowners and professionals every yearOur MissionWe exist to simplify home improvement, empower homeowners with confidence, and help contractors build stronger businesses. By blending technology, content, and human expertise, Modernize is redefining how people approach one of life’s biggest investments: their home.

Founded in 2005

Austin, Texas, USA

www.modernize.com

72% recommend to a friend

96% CEO approval