Director, Product & Commercial Marketing

Wood Dale, IL (On-site)

$127K/yr – $145K/yrDirector/Executive10+ years expFull time

Posted 1 day ago

Job Summary

Own and drive B2B marketing programs that grow revenue for AAR’s commercial products and services across Parts, Distribution, and Repair, leading messaging, GTM strategy, and integrated campaigns in collaboration with Sales, Brand, and Corporate Communications.

  • Lead product, solution, and integrated marketing initiatives to align with sales and business development needs.
  • Develop customer-facing messaging, assets, and digital initiatives to generate demand and strengthen pipelines.
  • Monitor campaign effectiveness, ROI, and channel performance to optimize programs.

Job Description

Responsibilities

  • Product and commercial marketing:
  • Collaborate with business segment SMEs to identify growth opportunities, align marketing priorities, and support strategic business objectives.
  • Support revenue growth by developing and executing integrated marketing strategies that increase market awareness, generate demand, strengthen customer engagement, and enable commercial teams.
  • Work with sales and business development team members across the Company to lead positioning, messaging, and go-to-market strategies for commercial products and services across AAR's Parts, Distribution, and Repair businesses.
  • Partner with Sales, Business Development, and Brand Manager to develop customer-facing messaging, presentations, case studies, videos, competitive positioning, and other sales enablement tools that support pipeline growth.
  • Work closely with AAR Corporate Communications to provide topics and campaigns focused on commercial offerings for AAR’s social media channels that align with campaigns and new offerings.
  • Negotiate with outside agencies / vendors and suppliers, including budget planning and monitoring.
  • Measure and communicate campaign effectiveness, marketing contribution, engagement, and ROI, using data to continuously optimize programs and recommendations.
  • Assist with on-site tradeshow support as needed.
  • Branding/Corporate Identity (CI)

Requirements

  • 10+ years of progressive B2B marketing experience.
  • 5+ years leading product marketing, solution marketing, or integrated marketing programs.
  • Demonstrated success marketing complex technical products, services, or solutions.
  • Experience partnering directly with commercial and business development teams.
  • Experience managing agencies, external vendors, and marketing budgets.
  • Background in aviation, aerospace, defense, industrial manufacturing, logistics, or other global B2B industries strongly preferred.
  • Bachelor of Arts degree (B.A.) or Bachelor of Science degree (B.S.) from four-year college or university; Journalism, Communications, Public Relations and/or Marketing major/degree preferred
  • Master of Arts/Master of Business Administration degree a plus
  • Experience with Adobe Creative Suite/Cloud, Microsoft Copilot, SharePoint
  • Experience using a website content management system (CMS) PhotoShelter/ThirdLight, and paid Meta campaigns / digital advertisement a plus

Preferred

  • Experience marketing complex products or services within aviation, aerospace, defense, industrial manufacturing, logistics, transportation, or other highly technical global B2B industries is strongly preferred.
  • Bachelor of Arts degree (B.A.) or Bachelor of Science degree (B.S.) from four-year college or university; Journalism, Communications, Public Relations and/or Marketing major/degree preferred
  • Master of Arts/Master of Business Administration degree a plus
  • Experience with Adobe Creative Suite/Cloud, Microsoft Copilot, SharePoint
  • Experience using a website content management system (CMS) PhotoShelter/ThirdLight, and paid Meta campaigns / digital advertisement a plus

Benefits

  • Competitive salary and bonus package
  • Comprehensive benefits package including medical, dental, and vision coverage
  • .401(k) retirement plan with company match
  • Generous paid time off program
  • Professional development and career advancement opportunities

Salaries

Posted range

$127K/yr – $145K/yr

Taken straight from the job posting.

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Director, Product & Commercial Marketing

AAR Corp · Wood Dale, IL · On-site