Responsibilities

• Lead the go-to-market strategy, revenue plan, and growth delivery for US Prepaid and Digital Wallet.
• Partner with North America Sales to drive retail acquisitions for these products. This includes developing sales materials, sales campaigns and promotions and driving pipeline development.
• Actively engage with sales teams and agents to help drive product sales. Create tools, training and collaterals to support sales teams and drive adoption.
• Drive digital acquisitions for prepaid cards and wallets. Actively manage funnel performance, and partner with marketing, risk and product teams to optimize performance of digital channels (e.g., placements, approval rates).
• Develop and execute strategies to drive repeat usage and retention, including pricing promotions, marketing campaigns, and influencing product experience.
• Lead performance measurement by defining KPIs, monitoring results and optimizing go-to-market plans based on data insights.
• Manage value proposition and product positioning. Drive initiatives to enhance product construct to remain market competitive
• Manage overall financial outcomes/results for US Prepaid and Digital Wallets.
• Work cross-functionally with leaders from platform, product and technology, legal, compliance, agent network, partnerships, and others to enable products that are competitive in the market.
• Collaborate with internal stakeholders to influence product innovation, customer experience enhancements, and marketing strategies.

Requirements

• 10+ years of experience in general management, business strategy, or marketing roles, ideally within financial services or payments required. Prepaid experience, digital wallet or digital banking experience strongly preferred
• Proven track record in go-to-market strategy and execution at a senior level
• Capable of defining a strategic approach/roadmap for Prepaid and Digital Wallets
• Ability to define and deliver revenue and expense plans
• Proven experience leading cross-functional teams and driving measurable business outcomes.
• Strong commercial and financial acumen with experience in pricing, forecasting, and P&L oversight.
• Deep understanding of prepaid card (e.g., issuers, processors, compliance) and digital wallet ecosystems
• Demonstrated ability to influence across organizational levels and manage complex stakeholder relationships.
• Deep understanding of lifecycle marketing and digital customer experiences
• Bachelor’s degree required, MBA or equivalent advanced degree preferred

Benefits

• You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few ( https://careers.westernunion.com/global - benefits/) . Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
• Your United States – specific benefits include:
• - Family First Program
• - Medical, Dental and Life Insurance
• - Tuition Assistance Program
• - Parental Leave