Director, Portfolio Marketing

Bellevue, WA (On-site)

$179K/yr – $242K/yrDirector/ExecutiveFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end loyalty strategy and governance for a multi-vertical portfolio, turning customer insights into a scalable value engine and driving cross-functional alignment for growth.

  • Strategy & Governance: define the portfolio vision, prioritization guardrails, and cross-org alignment to enable disciplined decision making.
  • Growth & Measurement: build a single framework linking benefits to consumer and business outcomes and manage portfolio performance.
  • Leadership & Collaboration: connect Product, Marketing, Partnerships, and Finance to sustain GM-level ownership across verticals.

Job Description

Responsibilities

  • Strategy & Vision - Define and evolve the end-to-end member value strategy, ensuring T-Mobile’s portfolio delivers on “It’s Better Over Here” by expanding what best value means in customers’ everyday lives while driving competitive separation
  • Strategy & Vision - Innovate on how we deliver benefits to our members
  • Strategy & Vision - Drive best practices in loyalty economics to ensure every investment in benefits drives outsize member and business value
  • Strategy & Vision - Establish enterprise governance, prioritization, and investment guardrails to drive clarity and disciplined decision-making across a complex, multi-vertical ecosystem
  • Strategy & Vision - Translate customer insights, competitive dynamics, and emerging partner ecosystems into forward-looking strategies that unlock new sources of engagement and growth
  • Grow the Business - Grow adoption of benefits while managing the economics
  • Grow the Business - Establish and operate a robust measurement framework to ensure every benefit is connected to a consumer and business growth outcome, enabling governance of the portfolio
  • Grow the Business - Establish business management systems to read and react to benefit performance
  • Grow the Business - Drive high-quality customer engagement at scale, growing an active, repeat user base through compelling, high-frequency value propositions
  • Grow the Business - Partner with Business Development and Product to bring new partner-powered experiences to market, accelerating growth through a scaled and differentiated ecosystem
  • Executive Enterprise Leadership - Operate as a highly effective enterprise leader and connector, aligning Product, Marketing, Partnerships, and Finance around a unified portfolio vision and roadmap
  • Executive Enterprise Leadership - Lead, develop, and inspire a team, fostering a culture of ownership, accountability, and GM-level thinking across vertical leaders
  • Executive Enterprise Leadership - Influence senior stakeholders through clear, structured communication and strong executive presence, driving alignment on complex, high-impact decisions
  • Executive Enterprise Leadership - Champion a servant leadership mindset, removing friction, enabling teams to execute, and building trust across a highly matrixed organization
  • Brand & Experience - Bring T-Mobile’s brand promise of “It’s Better Over Here” to life by translating best value into tangible, everyday experiences customers can easily understand and access
  • Brand & Experience - Ensure the portfolio delivers a seamless, intuitive, and compelling end-to-end experience, with value surfaced clearly across all customer touchpoints
  • Brand & Experience - Define and uphold experience standards and design principles that drive consistency, quality, and differentiation across all verticals and partnerships
  • Brand & Experience - Continuously optimize how value is packaged, communicated, and delivered to maximize customer preference, engagement, and loyalty
  • Team Leadership - Coach and develop direct reports
  • Team Leadership - Drive positive team culture

Requirements

  • Bachelor’s Degree in Marketing, Business Management or equivalent
  • 10+ years’ progressive experience in Loyalty, including program design, product marketing, lifecycle, brand marketing, product management, or partnerships
  • Experience in loyalty economics, including portfolio optimization and integration with core business performance
  • Experience establishing and growing new loyalty business models
  • Budget responsibility
  • At least 18 years of age
  • Legally authorized to work in the United States

Benefits

  • Full and part-time employees have access to the same benefits when eligible.
  • We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance.
  • Eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!
  • To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.
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T-Mobile

3.7 Glassdoor

As the supercharged Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is powered by an award-winning 5G network that connects more people, in more places, than ever before. With T-Mobile’s unique value proposition of best network, best value, and best experiences, the Un-carrier is redefining connectivity and fueling competition while continuing to drive the next wave of innovation in wireless and beyond. Headquartered in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile, and Mint Mobile.

Founded in 2017
Bellevue, Washington, USA
94K employees (3,213 in marketing)
65% recommend to a friend
59% CEO approval

Traffic Signals

Monthly Google Ads Budget
$5

Headcount Trend

Current headcount: ~93.7K

Marketing Team

Marketing Team Size
2,142 (2% of company)
Marketing Roles Posted (Last 30 Days)
19