Director, Portfolio Marketing - Branded Fresh

Responsibilities

• Own the annual business plan for Branded Fresh, including volume, revenue, and margin objectives, acting as general manager for the category's product strategy and performance.
• Set portfolio strategy and priorities across the Branded Fresh line, balancing core business protection with new-item growth.
• Build the business case and go-to-market plan for new products and platform extensions, in partnership with Product Development and Marketing.
• Monitor category, competitive, and consumer trends, including key competitors, and translate them into action.
• Partner closely with Product Development on the innovation pipeline for Branded Fresh, from concept through commercialization.
• Champion new product launches, ensuring each is grounded in a clear business case and aligned to annual plan targets.
• Coordinate cross-functional readiness (packaging, artwork, formulation, sourcing) to keep innovation timelines on track.
• Work closely with Brand Management, Digital Activation & eCommerce, and Public Relations to secure the activation support Branded Fresh needs at retail and online.
• Ensure brand positioning, packaging, and content translate effectively into in-store execution and digital shelf presence.
• Partner with Sales leaders, the Customer Sales Planning team, and Shopper Marketing to build account-level plans that support annual business objectives.

Requirements

• 8–12+ years of CPG experience with progressive responsibility across brand management, category leadership, or general management, ideally including P&L ownership.
• Demonstrated ability to set and execute a product/category strategy and translate it into a cross-functional business plan.
• Experience partnering with Product Development or R&D on new product innovation from concept through launch.
• Strong commercial acumen, with experience partnering directly with Sales, Customer Sales Planning, and Shopper Marketing.
• Track record managing and developing direct reports.
• Comfort operating in a fast-paced, resource-lean environment typical of PE-backed or turnaround CPG businesses.
• Fresh produce, perishables, or shelf-stable food category experience strongly preferred.
• Bachelor's degree required; MBA a plus.

Preferred

• MBA a plus