Director, Portfolio Marketing

Irvine, CA (On-site)

$161K/yr – $305K/yrDirector/Executive8+ years expFull time

Posted 5 days ago

Job Summary

Own end-to-end cross-portfolio promotions and product offerings, driving strategy, execution, and performance insights across the AA portfolio while leading cross-functional collaboration to ensure aligned, high-quality programs.

  • Define strategic framework and creative direction for cross-portfolio promotions
  • Track KSIs and deliver actionable insights to inform portfolio priorities

Job Description

Responsibilities

  • Cross-Portfolio Promotion & Product Offerings Ownership
  • - Own end-to-end development, execution, and performance tracking of cross-portfolio promotional programs and product offering initiatives, serving as the single accountable leader for program integrity and outcomes.
  • - Define the strategic framework, creative direction, and commercial application of cross-portfolio promotions, ensuring alignment with broader portfolio strategy and individual brand objectives.
  • - Identify and develop multi-brand product offering bundles, tiered programs, and promotional constructs that maximize synergy across the AA portfolio and drive incremental practice revenue.
  • - Partner cross-functionally with brand teams, Medical Affairs, PR/Communications, and agency partners to bring cross-portfolio programs to market with consistency and quality.
  • Portfolio Integrated Execution
  • - Build and manage a portfolio campaign calendar that maps all major portfolio-level initiatives, ensuring integrated, logically sequenced execution across brands and channels.
  • - Coordinate with brand, commercial, and communications teams to align timing, messaging, and channel strategy — minimizing conflicts and maximizing synergy across campaigns.
  • - Serve as the connective tissue between brand-level planning and portfolio-level execution, proactively identifying and resolving gaps in activation.
  • - Lead the development of HCP-facing tools, resources, and materials that support cross-portfolio programs and product offerings, enabling the field team to effectively communicate the breadth and value of the AA portfolio in clinical and practice settings.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 8+ years of progressive experience in brand management, portfolio marketing, or integrated marketing, preferably within aesthetics, pharmaceutical, or healthcare industries.
  • Demonstrated experience developing multi-channel campaigns and strategies
  • Strong program management skills with the ability to build and manage complex, cross-functional campaign calendars.
  • Strong analytical capabilities with experience defining KPIs/KSIs, measuring program performance, and generating actionable insights.
  • Excellent communication and influencing skills, with demonstrated ability to present to senior and executive audiences.
  • Experience partnering with Sales, field teams, and commercial operations to drive program adoption.

Benefits

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
AbbVie logo

AbbVie

4.0 Glassdoor

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013
North Chicago, Illinois, USA
60K employees (3,267 in marketing)
78% recommend to a friend
88% CEO approval

Salaries

Posted range

$161K/yr – $305K/yr

Taken straight from the job posting.

See all AbbVie salaries

Funding

Total Funding
$23B
Last Raise
$8B
Post IPO Debt, 18 days ago

Funding History

  • Feb 2026
    Post IPO Debt • $8B
  • Feb 2024
    Post IPO Debt • $15B
  • Mar 2023
    Post IPO Equity • $250K

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$37.3K
Traffic Source Mix
Search
35%
Direct
45.7%
Referral
11.2%
Social
6.1%
Paid
1.8%

Headcount Trend

Current headcount: ~59.9K

Recent News

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Director, Portfolio Marketing

AbbVie · Irvine, CA · On-site