Director, Planning

USA (On-site)

$125K/yr – $195K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross-media planning and client growth with data-driven, multi-channel strategies and strong pitching skills.

  • Own translating overarching strategy into cross-channel plans that tie brand and performance together.
  • Must-have: 10+ years delivering cross-media plans for leading multi-product clients.
  • Standout: Data-driven insights and client-facing pitching experience.

Job Description

Responsibilities
  • You’ll translate the overarching strategy into excellent cross-channel plans that tie together brand and performance solutions.
  • Using your knowledge of cross-channel and in-channel execution and best practice, you’ll innovate to deliver ways that unite multi-channel plans together holistically through testing and innovation.
  • You’ll build an in-depth, data-driven understanding of the client’s consumer, category, brand and business then be able to identify optimal media channels to deliver growth.
  • Provide planning insight in pitches and participate in pitches as needed.
  • Collaborate with the strategy, data strategy and client teams to deliver the best measurement solutions with the leading, lagged indicators and drive in-flight optimization.
Brainlabs logo

Brainlabs

3.5 Glassdoor

Hi! We're Brainlabs, an integrated media agency on a mission to make marketing more scientific. We built Brainlabs borrowing the best and most applicable parts of the scientific approach. We hired Smart people (The Brains) to develop breakthrough hypotheses, then put every idea through proper experimental conditions using our validation engine (the Labs).We pioneered the use of AI in advertising, which combined with the scientific approach, has propelled us to scale from a single employee to over 1,000 team members, becoming one of the fastest-growing independent media agencies globally. Today, we serve as a media agency of record for results-driven advertisers with total media spend ranging from $10M-$250M—companies like Capital One, Bozzuto, UNICEF USA, and Hornblower Group.

Founded in 2012
New York, New York, USA
1K employees (304 in marketing)
65% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
34.8K
Traffic Source Mix
Search
44.6%
Direct
41.5%
Referral
8.8%
Social
3.7%
Paid
1.1%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
284 (27% of company)
Median Career Experience
10 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Sep 2023
    Private Equity
  • Mar 2019
    Private Equity

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