Director, Personalization & CRM Marketing Operations

Austin, TX (Unknown)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 days ago

Job Summary

Lead CRM operations by driving Agile practices across multiple CRM tech teams, ensuring delivery velocity, data integrity, and AI-enabled improvements while aligning with product, marketing, and executive leadership.

  • Coordinate Scrum ceremonies and unblock teams
  • Monitor data integrations and platform health across Braze, Cordial, and Segment Engage

Job Description

Responsibilities

  • Oversee Scrum processes across multiple technical CRM teams, including daily stand-ups, bi-weekly sprint planning, retrospectives, and backlog refinement sessions. Hold the team accountable to commitments and push for more innovation and speed.
  • Partner with CRM Product Owners to balance high-impact initiatives alongside essential backend maintenance and infrastructure work.
  • Identify and remove blockers for developers and engineers to maintain delivery velocity throughout the engagement.
  • Monitor ongoing Snowflake-to-Braze and Cordial data imports via Hightouch and future Segment Engage; escalate and resolve data sync failures quickly.
  • Manage the AI Decisioning lifecycle through build, launch, and performance monitoring.
  • Lead your team in an AI transformation - accelerating productivity, CRM campaign coding, and ultimately output.
  • Serve as the primary technical point of contact for Braze, Cordial, and Segment Engage, owning bi-weekly technical check-ins and solution reviews.
  • Monitor platform health across platforms; triage alerts and coordinate with MarTech and Notifications engineering teams when issues arise.
  • Ensure all MarTech imports have active monitoring and consistent alert naming conventions.
  • Represent CRM Operations in Weekly Business Reviews - translating complex operational issues into clear performance insights for executive leadership.
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Realtor.com

3.3 Glassdoor

Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.

Founded in 1996
Austin, Texas, USA
3.4K employees (233 in marketing)
51% recommend to a friend
42% CEO approval

Traffic Signals

Monthly Visitors
109.3M
Monthly Google Ads Budget
$4.7M
Traffic Source Mix
Search
53%
Direct
43.2%
Referral
2.3%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~3.4K

Recent News

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Director, Personalization & CRM Marketing Operations

Realtor.com · Austin, TX · Unknown