Responsibilities

• Own consumer acquisition across paid search, paid social, and emerging advertising channels, with regular hands-on campaign management.
• Set channel priorities based on business needs and scale spend while meeting lead quality and cost-per-acquisition targets.
• Build multi-touch attribution, incrementality testing, and media mix modeling as the channel mix expands.
• Lead creative testing with an external agency, including AI-generated user-generated content and new ad formats.
• Manage a junior marketer and partner with sales, SEO, and lifecycle marketing teams.
• Develop forecasts and performance reporting, and drive conversion rate optimization across the lead-to-consultation funnel.
• Bring performance insights to go-to-market and revenue growth planning.

Requirements

• At least 5 years of performance marketing experience, including paid search and paid social, with 5 to 8 years of hands-on experience preferred.
• Experience managing annual paid media budgets of $10 million or more and scaling acquisition while maintaining CPA targets.
• Background in high-ticket lead generation, ideally for services priced at $5,000 or more.
• Recent, hands-on experience with Google Ads, Meta, TikTok, Snapchat, Reddit, or other advertising platforms, plus SEO and answer engine optimization.
• Familiarity with SQL, Python, Google Analytics, marketing automation, CRM systems, attribution tools, and AI creative tools.
• First-principles strategic thinking, AI fluency, and experience in a startup, growth-stage company, or agency serving startups.