Responsibilities

• Own and lead global go-to-market strategy and execution for the new title, from pre-launch testing through global scale
• Define and execute user acquisition strategies, methodologies, and processes to achieve aggressive growth and efficiency targets
• Partner with Product and Growth teams to align UA strategy with game positioning, audience targeting, and lifecycle marketing
• Build and scale high-performing acquisition programs across key channels (e.g., Meta, Google, TikTok, DSPs, ad networks, and emerging platforms)
• Establish and optimise full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling
• Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making
• Lead, mentor, and grow a high-performing team of performance marketers, fostering a culture of accountability, innovation, and continuous improvement
• Collaborate cross-functionally to enhance creative strategy, marketing tech stack, automation, and fraud prevention systems
• Champion a culture of experimentation—testing new channels, formats, and bidding strategies to unlock incremental growth opportunities
• Manage and optimize multi-million dollar marketing budgets with a focus on ROI and long-term player value

Requirements

• 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps.
• 4+ years of people management experience, with a track record of building and leading high-performing teams
• Proven success managing and scaling multi-million dollar acquisition budgets across multiple channels
• Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.)
• Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products
• Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
• Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure
• Experience working with global, cross-functional teams across multiple time zones
• Strong leadership, communication, and stakeholder management skills

Preferred

• Experience in casual, puzzle, or social mobile games

Benefits

• healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off