Responsibilities

• Owning national paid media strategy across national, regional, and local markets spanning digital, social, search, video, and emerging platforms.
• Managing agency relationships with clear performance expectations, accountability, and ongoing collaboration.
• Overseeing media budget allocation and continuously optimizing spend to maximize performance.
• Improving testing frameworks, creative rotation strategies, and performance tracking methodologies.
• Ensuring accurate trafficking, tagging, and campaign deployment processes across all channels.
• Partnering with executive leadership to establish KPI frameworks tied to traffic, memberships, birthday parties, and promotional outcomes.
• Improving transparency, consistency, and rigor in performance reporting.
• Identifying optimization opportunities to strengthen ROAS, CPA, and overall media efficiency.
• Partnering with media agencies, creative partners, and internal teams to ensure paid media assets are designed for channel effectiveness.
• Leading structured creative testing across formats, messaging, and offer positioning.

Requirements

• A Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field, or equivalent professional experience.
• 7–10 years of experience in paid media, performance marketing, or media leadership roles, including managing large media budgets and external agency partners.
• Strong analytical rigor and financial acumen , with the ability to evaluate performance, optimize media investment, and drive efficiency against key metrics such as ROAS and CPA.
• Deep understanding of digital trafficking, tagging, attribution, and campaign deployment processes , with experience improving reporting transparency and performance measurement.
• Proven ability to develop and execute data-driven paid media strategies across digital, social, search, video, and emerging platforms that drive measurable business outcomes.
• Experience leading and holding agency partners accountable , establishing clear expectations, performance standards, and collaborative working relationships.
• Ability to connect performance marketing initiatives with broader brand strategy , ensuring paid media supports key campaigns, promotions, and brand initiatives.
• Experience operating within multi-location or franchise environments preferred.
• Ability to remain stationary for extended periods while performing computer-based work and communicating via phone and Microsoft Teams, with or without reasonable accommodation.

Benefits

• medical, dental, and vision coverage along with a 401k plan with company matching
• Eligibility for 401k is based on age and tenure requirements