Responsibilities

• Own subscriber acquisition targets and performance marketing strategy
• Develop and execute paid media plans across paid social, paid search, display, programmatic, CTV, streaming, broadcast and radio integrations, affiliate marketing, and paid influencer campaigns
• Manage lifecycle marketing including CRM, email, SMS, and retention programs
• Oversee media mix allocation to optimize CAC, LTV, ROAS, and contribution margin
• Build and maintain performance dashboards with full-funnel KPI visibility
• Conduct rigorous A/B testing across creative, targeting, offers, and landing pages
• Partner closely with creative leadership to ensure performance-optimized creative
• Manage and influence media agencies + partners, and platform partners
• Support campaigns featuring A-list celebrity talent, ensuring performance alignment and measurement rigor
• Develop cohort analysis, LTV modeling, and subscriber forecasting frameworks

Requirements

• Approximately 7+ years of performance marketing and paid media experience
• Demonstrated success driving subscriber growth in subscription, DTC, or telecom environments
• Telecom / wireless industry experience a plus
• Deep expertise in paid social and paid search
• Strong experience in CTV, streaming, influencer, and integrated performance campaigns
• Experience managing six-figure to multi-million-dollar media budgets
• Proven CRM and lifecycle marketing experience (email, SMS, retention optimization)
• Strong analytical capabilities including CAC/LTV modeling and cohort analysis
• Experience working on campaigns involving A-list celebrity talent preferred
• Exceptional financial acumen and data-driven decision-making skills

Preferred

• Growth-oriented operator with strong business instincts
• Comfortable balancing brand amplification with measurable performance outcomes
• Disciplined optimizer who thrives on testing and iteration
• Confident working cross-functionally with creative, marketing operations, finance, legal, and external partners
• Strong influencer and relationship builder
• Accountable, self-directed, and comfortable working in a build-stage environment
• Contributes positively to team morale and helps foster a collaborative and supportive culture rooted in integrity, trust, and mutual respect