Responsibilities

• Partner-Level Marketing Analysis: Support a prioritized set of partner companies across paid and digital channels. Serve as the primary performance marketing resource for GMs and RMMs at those high priority partners.
• Data to Decisions: Translate channel-level data into partner-specific, actionable recommendations. Make it easy for non-marketers to understand what's working, what isn't, and what to do about it.
• Performance Monitoring & Early Warning: Maintain continuous visibility into marketing health across partners. Identify underperformance early and drive corrective action before it shows up in lead volume or revenue.
• Metrics & Accountability Infrastructure: Improve reporting visibility into key performance indicators including CPC, impression share, local rankings, organic traffic, review velocity, and SMS engagement.
• Tool & Technology Rollout: Partner with the VP of Marketing to evaluate, implement, and scale new marketing tools and reporting platforms across the partner network.
• Process Focus: Ensure consistent execution of core SEO/SEM marketing processes across partners, including lead dispute management, Google Business Profile posting cadences, and review response protocols.
• Agency Transition & In-House Build: Develop a roadmap to bring select SEO/SEM agency functions in-house over time. Execute that transition thoughtfully to reduce third-party spend without sacrificing performance.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field; MBA a plus but not required
• 6+ years of experience in performance marketing, with meaningful exposure to paid search, local SEO, and multi-location or franchise marketing environments
• Demonstrated ability to manage marketing performance across a portfolio of locations or business units
• Strong analytical skills; comfortable in a data dashboard and can also articulate to a GM who has never heard of impression share
• Experience working with or managing external agencies, with a track record of driving accountability and, ideally, reducing reliance over time
• Familiarity with key platforms: Google Ads, Google Business Profile, LSA, SEMrush or similar SEO tools, SMS/CRM platforms