Director, Performance Marketing

Responsibilities

• Own Performance Marketing targets and strategy: Build and execute the global roadmap required to deliver paid acquisition, qualified demand, pipeline, efficiency, and ROAS goals.
• Own the Performance Marketing budget: Lead budget planning, forecasting, pacing, and allocation across channels, audiences, regions, and GTM priorities. Continuously make disciplined decisions to scale, optimize, reallocate, or pull back investment based on business impact.
• Lead Paid Search & Paid Social: Set channel strategy and ensure best-in-class execution, experimentation, optimization, and measurement across our core paid acquisition channels.
• Turn data into investment decisions: Connect spend and channel performance to Responses/INQs Qualified Demand Pipeline ROAS and use those signals to determine where the next dollar should go.
• Build a high-velocity experimentation engine: Drive testing across audiences, creative, offers, bidding, channels, conversion paths, and emerging acquisition opportunities.
• Leverage AI to scale performance: Use AI and automation to accelerate analysis, campaign optimization, creative testing, audience development, experimentation, and operational efficiency.
• Build internal performance capability: Lead and develop channel specialists while establishing clear operating rhythms, standards, and accountability across the function.
• Lead agency strategy: Own agency relationships and determine where external partners provide differentiated expertise, specialized capabilities, or incremental execution capacity.
• Communicate performance to leadership: Deliver clear, concise performance narratives and investment recommendations to Marketing and company leadership, translating complex channel and funnel data into business implications, risks, opportunities, and actions.
• Lead cross-functionally: Partner across Global Campaigns, Digital Experience, Product Marketing, RevOps, Finance, Sales, and regional teams to align priorities and translate GTM objectives into effective investment and execution.

Requirements

• 10+ years of experience across Performance Marketing, Growth Marketing, Paid Media, Demand Generation, or related B2B SaaS disciplines, including experience leading a performance function
• Deep expertise across Paid Search and Paid Social, with strong knowledge of modern B2B acquisition and measurement
• Demonstrated ownership of significant global media budgets, including annual planning, forecasting, pacing, allocation, and in-quarter reallocation
• Strong financial and analytical orientation with the ability to connect investment decisions to qualified demand, pipeline, revenue, and ROI—not just platform metrics
• A track record of building rigorous experimentation and optimization programs and translating learnings into investment decisions
• Experience building and developing high-performing internal teams while effectively leveraging agencies and external partners
• Hands-on understanding of modern advertising platforms, analytics, attribution, automation, and AI-enabled performance tools
• Exceptional executive communication and storytelling skills, with experience presenting performance, investment recommendations, risks, and business outcomes to senior leadership
• Demonstrated ability to influence cross-functional stakeholders, build alignment across teams with different priorities, and drive execution
• A strong operator mentality with the ability to move fluidly between strategy, financial management, analysis, team leadership, and execution

Preferred

• Experience in developer, infrastructure, API, cloud, or technical B2B SaaS strongly preferred

Benefits

• employees may be eligible for additional benefits, including health, dental, and vision insurance, paid holidays and PTO; and professional development opportunities and tools.