Responsibilities

• Drive performance investment strategy & planning
• Own performance investment strategy against KPIs tied to offline outcomes (e.g., qualified inbound calls, qualified leads, appointment/arrangement volume, location-level demand, efficiency targets)
• Build rigorous weekly/monthly pacing and forecasting models and bottom-up acquisition plans by market/location; translate targets into a 12-18 month roadmap
• Evaluate marginal efficiency and incremental return; allocate a portion of budget to structured experimentation and high-impact growth initiatives
• Proactively present clear investment recommendations with explicit assumptions, tradeoffs, and risk mitigation plans
• Own and integrate an omnichannel portfolio
• Lead paid search as the core lever (Google Ads), while cross-functionally integrating local discovery and conversion surfaces: FPG and Tulip properties, GBP, and market-level demand drivers tied to calls and locations
• Ensure campaigns reflect local realities (e.g., coverage, capacity, scheduling/arrangement workflows) and support multi-location needs
• Identify, size, and advocate for new acquisition opportunities across emerging platform surfaces and AI-influenced search experiences; pilot quickly and scale what works
• Operate and optimize into a best-in-class paid search engine

Requirements

• 8-10+ years leading performance marketing / paid acquisition programs with direct accountability for efficiency and volume outcomes
• Deep, years-long hands-on paid search expertise with demonstrated experience operating directly in Google Ads at scale (builds, restructures, QA, optimizations)
• Proven experience driving outcomes where conversions are calls/leads that close primarily offline (service-based or high-consideration transactions)
• Strong forecasting discipline and comfort building bottom-up plans tied to business targets
• High ownership, proactive communication, and strong leadership: you create clarity, keep stakeholders aligned, and drive work forward without heavy oversight

Benefits

• Meaningful Work: Make a real difference by helping families navigate one of life's most challenging times with compassion and care.
• Competitive Pay and Benefits:
• Medical, dental, prescription, and vision insurance
• Vacation, sick, and holiday pay
• Wellness Rewards
• 401k with company match
• Company-paid life insurance, long-term disability, and short-term disability
• Career Growth: Take advantage of ongoing training and advancement opportunities within the funeral service industry.
• Supportive Culture: Be part of a compassionate, mission-driven team that values respect, empathy, and service.
• Are you ready? Join us on our journey to Shape the Future with Purpose. Grow with The FPG Way.
• Foundation Partners Group is an equal opportunity employer. We are committed to fair employment practices and to fostering a workplace where every team member feels valued, supported, and treated with dignity and respect. Employment decisions are made in accordance with applicable federal, state, and local laws.
• Additional Details :
• Every life tells a story worth honoring. At Foundation Partners Group, we are privileged to help families create meaningful goodbyes during their most vulnerable moments.