Director of Performance Marketing at Expo Home Improvement | Farmers Branch, TX

Director of Performance Marketing

Farmers Branch, TX (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 1 month ago

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Job Summary

Own multi‑channel performance marketing with a clear P&L, tight attribution, and real‑time dashboards to push toward a 15% blended COM while driving the top line.

Own multi‑channel performance marketing across paid search, paid social, display, OTT, direct mail, and third‑party leads to hit revenue milestones.
Align funnel metrics with Sales, manage lead scoring and routing, and ensure close collaboration on conversion outcomes.

Job Description

Own all performance marketing channels including paid search, paid social, display, OTT/streaming, direct mail, and third-party lead generation
Drive cost-of-marketing (COM) efficiency across all channels, with a target of reducing blended COM to 15% or below
Establish channel-level attribution, reporting, and optimization cadence
Identify underperforming channels and restructure or eliminate spend accordingly
Own the full funnel from lead generation through appointment set, with close collaboration with Sales on conversion metrics
Partner with Sales leadership to align lead quality, appointment volume, and revenue outcomes
Build and manage lead scoring, routing, and follow-up processes in partnership with CRM and operations teams
Establish real-time visibility into marketing performance across all channels (Salesforce + Acumatica environment)
Deliver weekly and monthly performance dashboards to the CMO and President
Build and maintain a channel-level P&L view tied to installed revenue

Expo Home Improvement

At Expo Home Improvement, we believe a remodel should do more than improve your space. It should transform the way you live.That’s why Texans choose us when they’re ready for something better. Whether it's making a bathroom safer, bringing your kitchen remodel dreams to life, or replacing outdated windows for comfort and efficiency, we deliver transformations that are both functional and personal.Our approach is simple: we listen, we follow through, and we treat every home like it’s our own. That mindset has led thousands of families across Dallas-Fort Worth, Houston, Austin, San Antonio, and East Texas to trust our team to get the job done right.Behind every project is a team that brings purpose and care to their work. We’re proud to foster a culture built on growth, dedication, and doing right by the homeowner, and by each other.

Founded in 2006

Carrollton, Texas, USA

119 employees (26 in marketing)

www.expohomeimprovement.com