Responsibilities

• Develop demand and channel strategies that improve RevPAR, occupancy pacing, ADR, loyalty contribution, and channel profitability
• Align paid media investments with revenue and distribution strategies to drive efficient, measurable growth
• Direct activation and optimization across paid search, PMAX, paid social, programmatic media, OTA merchandising, and chain commercial systems
• Guide agency and shared digital teams on targeting, pacing, testing frameworks, and efficiency improvements while maintaining alignment with campaign priorities
• Translate channel performance, demand trends, pacing shifts, and audience insights into actionable revenue‑driving decisions and clear communication for stakeholders
• Coordinate timing of paid media, promotions, and campaign launches while ensuring cohesion between upper‑funnel brand awareness and lower‑funnel demand tactics
• Advance adoption of Marriott and IHG demand systems, identify integration opportunities, track platform innovations, and lead test‑and‑learn roadmaps that improve conversion and direct share

Requirements

• Bachelor’s degree required; MBA preferred
• Minimum of 8 years of digital or performance marketing experience across independent and branded hotel environments
• Strong fluency with Marriott and IHG’s commercial ecosystem tools and data platforms such as Ignite, Boost, and Koddi
• Proven success driving topline revenue through integrated optimization and digital investment strategy
• Experience directing enterprise-level digital resources and agency partners

Benefits

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts