Responsibilities - Own end-to-end growth from first click through long-term retention, and lifetime value. - Lead conversion rate optimization across the website, landing pages, funnels, checkout, subscriptions, and offers. - Deeply understand our customer personas and how to support them, elevate them, retain them, and turn them into our biggest fans. - Own the quality and performance of creative and messaging across all channels. - Scale DTC channels, including Meta, Google, and other platforms with a performance-first mindset; combining strong performance discipline with high-quality creative and messaging. - Own email and SMS execution and performance. - Design and execute testing roadmaps across creative, offers, messaging, funnels. - Build and scale partnership and affiliate programs as durable growth channels. - Elevate brand presence across key touchpoints like ads, landing pages, lifecycle, and new channels such as social, live events, influencers, and partnerships. - Establish clear dashboards and discipline around CAC, LTV, payback period, cohorts, and profitability. - Partner with creative, media buying, web, and ops teams to remove growth bottlenecks. - Directly manage a growing in-house team. Hire, lead, and scale a world-class growth organization over time. Requirements - 8-10+ years scaling U.S. DTC brands with direct revenue ownership; excellent prioritization and self-management. - Deep expertise in CRO, paid acquisition, lifecycle marketing, and funnel optimization. - Strong understanding of creative and brand as growth drivers; precise and compelling copywriting and judgment. - A measured approach to balancing growth and brand integrity. - You deeply understand how brand, creative, and performance marketing work together to drive both short-term revenue and long-term growth. - Results-oriented with high standards for execution. - Thrive in fast-moving environments with high trust and high expectations. - Deeply committed to personal and professional growth. Good communicator and leader. Benefits - Medical, Dental, Vision, Life Insurance - 401(k) with Company Match - Contribution to HSA Accounts - PTO - Gym Membership Options - Rewarding Recognition Programs - includes weekly and monthly monetary rewards, and five annual $2,500 “Live Your Dream” rewards for outstanding employees - Generous Product Discounts for Employees - Frequent Company Parties - Fully Stocked Kitchen and Frequent Catered Meals - Telecommuting Opportunities - Flexible Work Scheduling - Annual Free, One-on-One, Private Financial Consulting