Responsibilities

• Build strategies and oversee optimization and measurement of consumer acquisition, cross-sell initiatives, and remarketing in order to deliver incremental sales, and enable consumer loyalty
• Manage all paid media budgets
• Manage Media agency relationships across both GOLFTEC and SkyTrak brands
• Lead efforts in the utilization of data-driven methodology, analysis, and measurement in order to improve the effectiveness of all marketing channels, paid search, direct mail, programmatic media, modeling, forecasting, and analyses
• Design end-to-end customer journeys guiding potential customers from top-of-funnel acquisition through nurture and subsequent conversion working hand in hand with our Engagement team
• Implement and manage both online and offline marketing programs that will enable the business to meet consumer acquisition targets, sales, margin, and overall goal achievement
• Assist with the selection and management of the business’s technology partners for the purpose of ensuring that the business is maximizing on marketing performance and profitably
• Coordinates cross-functional input, deliverables, timelines, and communicates properly documented progress and issues of programs to marketing leadership
• Track and monitor program performance against the business’s overall goals and objectives
• Provide weekly/monthly/annual policy and quote forecasts for all of the business’s products, evaluates scenarios for ROI performance, and communicates results and recommendations to marketing leadership and key stakeholders
• Other duties as assigned

Requirements

• Bachelor’s degree (or equivalent) in marketing or business
• Eight+ years of relevant experience driving consumer acquisition across marketing channels such as TV, OTT PPC, Display, Paid Search, Paid Social, and Retargeting
• Highly proficient in A/B testing, bidded media, and marketing program optimization
• Experience with HubSpot, Google Analytics, Meta, CDP’s and other communications and analytics tools
• History in driving a business’s growth with innovative demand generation and prospecting campaigns, working with Adwords and other similar platforms
• Vast experience working not only with ad-serving platforms and digital monitoring tools, but also with offline marketing tools and strategies as well
• Proven and successful experience managing a cross-functional team as both a player and a leader, being able to perform tasks and manage others to the successful completion of a project
• Proven and successful experience building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment
• Ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI
• Extensively familiar with social acquisition channels, inclusive of Youtube, Meta, Twitter, and Pinterest promoted pins
• Self-motivated and able to work independently, ability to research and offer ideas for solutions
• Demonstrate flexibility and creative problem-solving skills
• Proven ability to work in a fast-paced environment with multiple completing priorities that require strong project management and decision-making capabilities
• Experience developing a healthy culture within an organization where employees feel valued, engaged, and united toward the common goals of championship-level performance

Preferred

• Experience in Golf, chain retail or progressive E-Commerce is preferred

Benefits

• Six (6) company observed holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day
• GOLFTEC observes a Flexible Time Off policy for exempt employees
• Health Insurance (Company pays 50% of individual & family)
• 401(k) Plan available with employer match
• Dental and Vision Benefits available
• Short-Term Disability (paid for by employer)
• Long-Term Disability available
• Employee Pricing on golf lessons and golf merchandise
• Continuing education allowance of $500 per year