Responsibilities

• Set the performance marketing strategy and lead execution across paid media, email/SMS, and partnerships to accelerate enterprise growth objectives.
• Own a significant paid media budget and maximize ROI by aligning spend to objectives and continuously optimizing for revenue impact (e.g., CPA, CPM, ROAS).
• Partner with external media agencies, guiding strategy, execution, and continuous testing to improve performance across channels and business lines.
• Build measurement that leadership can act on, including campaign and quarterly reporting, dashboards, and multi-touch attribution approaches.
• Create seamless paid/owned customer journeys across audience segments and lifecycle stages.
• Scale lifecycle marketing across email and SMS, driving segmentation, personalization, engagement, and opt-in growth across business lines.
• Build and scale a partnership marketing engine that expands awareness, reach, and lead generation; assess existing partners and onboard new partners based on ROI and strategic fit.
• Activate strategic relationships with major media partners (e.g., Google, Meta), ensuring strong alliances and driving innovation programs.
• Collaborate cross-functionally (including Marketing Transformation) to align AdTech/MarTech tooling, data integrations, and the marketing data foundations required for future growth.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field (Master’s preferred).
• 10–12+ years of experience in a media agency or brand environment handling paid media.
• Proven leadership experience overseeing multi-channel marketing functions and influencing senior stakeholders.
• Demonstrated success improving ROI, driving lead generation, managing large budgets, and implementing measurement and attribution approaches.
• Experience collaborating effectively with external agencies and cross-functional internal teams to deliver measurable outcomes.
• Deep expertise across performance channels (SEM, paid social, programmatic, video, display, affiliate) and A/B testing frameworks.
• Experience with modern marketing technology stacks, analytics, dashboards, and data-driven decisioning.
• Hands-on understanding of lifecycle marketing, including email/SMS platforms, segmentation, personalization, and CRM.

Benefits

• Medical, Dental, and Vision plan options
• Up to 2 weeks Paid parental leave
• 401k plan with company match up to 7%
• 2+ weeks of PTO within your first year
• Paid company holidays
• Company provided volunteer opportunities + 1 volunteer day per year
• Free AAA Membership
• Continual learning reimbursement up to $5,250 per year
• And MORE! Check out our Benefits Page for more information