Responsibilities

• Set the performance marketing strategy and lead execution across paid media, email/SMS, and partnerships to accelerate enterprise growth objectives.
• Own a significant paid media budget and maximize ROI by aligning spend to objectives and continuously optimizing for revenue impact (e.g., CPA, CPM, ROAS).
• Partner with external media agencies, guiding strategy, execution, and continuous testing to improve performance across channels and business lines.
• Build measurement that leadership can act on, including campaign and quarterly reporting, dashboards, and multi-touch attribution approaches.
• Create seamless paid/owned customer journeys across audience segments and lifecycle stages.
• Scale lifecycle marketing across email and SMS, driving segmentation, personalization, engagement, and opt-in growth across business lines.
• Build and scale a partnership marketing engine that expands awareness, reach, and lead generation; assess existing partners and onboard new partners based on ROI and strategic fit.
• Activate strategic relationships with major media partners (e.g., Google, Meta), ensuring strong alliances and driving innovation programs.
• Collaborate cross-functionally (including Marketing Transformation) to align AdTech/MarTech tooling, data integrations, and the marketing data foundations required for future growth.