Director of Performance & Growth Marketing

Responsibilities

• Build, launch, and optimize campaigns yourself across Meta, TikTok (Ads and Shop/GMV Max), and Google/YouTube.
• Own results against CAC, ROAS, and MER targets.
• Plan and pace spend around inventory, launches, and promotions, and test new channels.
• Direct the in-house creative team by writing briefs, setting priorities, and giving feedback based on performance data.
• Run the creative process from insight to brief, production, launch, analysis, and iteration.
• Keep a steady testing cadence of hooks, formats, angles, and offers, and document what works.
• Source and manage UGC creators, and run whitelisting and Spark Ads.
• Stay ahead of creative fatigue with fresh volume always in the queue.
• Keep tracking clean (pixel, CAPI, UTMs) and read attribution with a critical eye.
• Flag landing page, offer, and CRO opportunities that would lift conversion and AOV.

Requirements

• 5+ years hands-on in DTC paid social, with consumer products (apparel or fashion strongly preferred).
• Direct experience managing $500K–$1M+ in annual spend yourself, not through an agency or team.
• Experience running creative testing and briefing designers, editors, or creators.
• Strong analytical skills and deep fluency in Ads Manager.
• Someone who likes being in the accounts every day and owning outcomes.