Responsibilities

• Own the strategy, execution, and optimization of paid media campaigns in partnership with an external agency
• Manage performance across Paid Social (Meta, TikTok, and emerging platforms), Paid Search (Google, Bing), GEO/AEO/SEO, CTV/OTV, and OOH channels
• Set KPIs, manage budgets, and ensure rigorous measurement and attribution across all paid channels
• Evaluate agency performance and ensure alignment with BLADE's brand standards and growth targets
• Design and execute a testing roadmap spanning creative, audiences, landing pages, and channel mix
• Lead A/B and multivariate testing to improve conversion rates across the acquisition funnel
• Identify and pilot new products and tactics to diversify BLADE's growth portfolio
• Collaborate with product, engineering, and analytics teams to optimize the end-to-end user journey
• Build and manage lifecycle marketing programs across email, SMS, and push notifications
• Develop segmentation strategies that drive personalized messaging for acquisition, retention, and re-engagement

Requirements

• Bachelor 0 0s Degree in communications, marketing, business, or equivalent work experience
• 8+ years of experience in performance marketing, growth marketing, or digital acquisition roles
• 2+ years of management experience
• Proven track record managing paid media budgets and working with external agencies across multiple channels (Paid Social, Paid Search, SEO, CTV, OOH)
• Strong experience with lifecycle marketing platforms (e.g., Braze, Iterable, Klaviyo, or similar)
• Data-driven mindset with proficiency in analytics tools (Google Analytics, Looker, Tableau, or similar)
• Demonstrated experience with A/B testing frameworks and conversion rate optimization
• Familiarity with AI tools and a genuine interest in applying them to marketing workflows
• Excellent communication skills — you can translate data into narrative and align cross-functional stakeholders
• A bias for action, comfort with ambiguity, and a low-ego, high-ownership approach

Preferred

• Experience in travel, luxury, aviation, or marketplace businesses
• Background in brand marketing or integrated campaign planning
• Experience scaling marketing programs at a high-growth or post-acquisition company
• Passion for aviation, urban mobility, or the future of transportation

Benefits

• We also offer a comprehensive benefits package, including paid time off, healthcare benefits, a 401(k) plan with a company match, short-term and long-term disability coverage, life insurance, and more.