Responsibilities

• The Role This is not a design position, media-buying position, or junior creative role. You will own the strategy behind every Meta advertisement we create and the systems used to produce, organize, measure, and improve that work.
• Using CSM-led discovery calls, recorded client conversations, customer data, and performance data, you will understand each client and their customers. You will develop the offer, identify buying and emotional triggers, write the ad copy, direct static and video ad content, build the lead-capture and qualification experience, approve the final work, and analyze performance from first impression through qualified opportunity and closed revenue.
• Designers and video editors will execute the work. Media buyers will manage campaign execution. You will direct the strategy, enforce the standard, approve the final product, and remain accountable for performance.
• What You Will Own
• Customer and Market Intelligence
• - Understand each client’s services, pricing, margins, capacity, sales process, competitors, differentiators, and operational constraints.
• - Understand the buyer’s problems, fears, desires, objections, emotional triggers, buying triggers, timing, and level of awareness.
• - Use recorded discovery calls, reviews, sales calls, call-center recordings, lead feedback, competitor ads, and customer language to guide strategy.
• - Join client calls when direct strategic involvement is necessary. Routine discovery and account communication remain with the CSM.
• Offers, Copy, and Creative Strategy

Requirements

• A proven track record directing Meta advertising creative that produced measurable leads, customers, pipeline, or revenue.
• Ownership of customer research, offers, advertising angles, hooks, ad copy, static ad content, and video ad content.
• Experience connecting creative performance to lead quality and downstream revenue outcomes.
• Experience directing designers, video editors, copywriters, or other creative resources.
• Experience with landing pages, lead forms, qualification paths, and conversion optimization.
• Experience building SOPs, naming conventions, testing structures, and repeatable creative processes.
• Strong command of AI for research, ideation, copy, briefs, analysis, documentation, and workflow improvement.
• Clear communication, strong judgment, organization, urgency, and follow-through.
• Ability and willingness to work full-time, on-site at our Sugar Land office.

Preferred

• Experience in lead generation, high-ticket services, home services, local services, or contractor marketing.
• Experience managing meaningful Meta ad spend and creative volume across multiple clients or brands.
• Fluency in customer awareness, buying cycles, emotional triggers, offer construction, creative fatigue, and structured testing.
• Experience with CRM stages, attribution, call recordings, offline conversions, and lead-quality feedback loops.