Director, Peer-to-Peer Marketing Strategy - Radioligand Therapy

East Hanover, NJ (Hybrid)

$186K/yr – $345K/yrDirector/Executive7+ years expFull time

Posted 6 days ago

Job Summary

Own and lead the integrated P2P marketing strategy for the RLT portfolio, turning insights into actionable campaigns, and directing congress presence, speaker activities, and HCP education to drive meaningful behavior changes.

  • Own the P2P strategy across RLT with a focus on measurable impact
  • Guide congress planning, speaker bureau, and educational programs

Job Description

Responsibilities

  • Develop and lead the integrated P2P marketing strategy across the RLT portfolio, aligned to brand, portfolio, and enterprise objectives.
  • Define the role of peer-to-peer engagement within the broader customer experience and omnichannel marketing strategy.
  • Translate customer insights, market dynamics, and performance data into actionable strategies that drive meaningful behavior change among healthcare professionals.
  • Lead the strategic planning and execution of national, regional, and local congress presence across RLT portfolio.
  • Oversee speaker bureau strategy and execution, ensuring alignment with brand objectives, customer needs, and compliance requirements.
  • Develop innovative HCP educational programs that support scientific exchange, clinical education, and customer engagement priorities.
  • Establish performance metrics and measurement frameworks to evaluate the effectiveness of P2P programs and congress investments.
  • Foster a high-performing, collaborative team culture focused on accountability, innovation, and continuous improvement.

Requirements

  • Bachelor's degree in a related field is required
  • Minimum of 7 years of experience in commercial Marketing with multi-functional experience in Pharma or Healthcare preferred
  • Experience in driving high performing brands in highly competitive categories within the US
  • Minimum of 5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
  • Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
  • Transformational leader with strategic experiences to transform the business into next generation engagement
  • Exhibits curiosity and embraces continuous learning mindset, combining problem-solving, learning agility, and responsible AI practices to reimagine how marketing strategies are developed, executed, and measured for greater customer impact.
  • Track record of fostering high performing teams
  • Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
  • Ability to develop and deliver resources/programs/tactics on time, on scope, and on budget, with strong financial acumen

Preferred

  • Recent launch experience in oncology, prostate cancer, urology, or specialty treatments strongly preferred
  • MBA or Master of Science preferred

Benefits

  • US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. in addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.
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Novartis

Novartis is an innovative medicines company. Every day, working to reimagine medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach more than 250 million people worldwide. Find out more at https://www.novartis.com See our community guidelines: https://go.novartis.social/3Nboxki

Founded in 1996
Münchenstein, Basel-Country, CHE
82K employees (4,325 in marketing)

Salaries

Posted range

$186K/yr – $345K/yr

Taken straight from the job posting.

See all Novartis salaries

Funding

Total Funding
$2.5B
Last Raise
$2.5B
Post IPO Debt, 2 years ago

Funding History

  • Jun 2024
    Post IPO Debt • $2.5B
  • Feb 2018
    Grant • $6.5M

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$51.8K
Traffic Source Mix
Search
49.7%
Direct
34.2%
Referral
9.6%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~82.6K

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