Responsibilities

• Strategic Leadership: Develop, implement, and oversee paid advertising strategies across multiple healthcare client accounts.
• Manage a portfolio of approximately 5–6 client accounts, overseeing paid media initiatives while coordinating with internal teams on broader digital marketing efforts such as SEO and campaign strategy.
• Collaborate with leadership and account managers to align PPC strategies with client goals and clinical program offerings.
• Campaign Management: Build, launch, and optimize high-performing campaigns across Google Ads , Meta Ads , YouTube , and programmatic platforms as applicable.
• Execute and refine keyword strategies, audience targeting, A/B testing, and creative variations to improve lead quality and lower cost per acquisition (CPA).
• Stay current on Google/Meta ad policy updates, HIPAA advertising regulations, and industry best practices.
• Conversion Tracking & Analytics: Set up and maintain UTMs , conversion actions, event tracking, and offline conversion import across client ad accounts.
• Ensure accurate tracking and attribution through tools like Google Analytics 4, Meta Pixel, Google Tag Manager, and Call Tracking Metrics.
• Use data to create optimization plans and detailed performance dashboards.
• Reporting & Communication: Prepare monthly performance reports, insights, and optimization recommendations for clients.
• Present paid strategy updates on client calls, showcasing how ads contribute to marketing KPIs and ROI.

Requirements

• 7+ years of experience in paid search and social advertising, with a portfolio of successful healthcare campaigns.
• Proven ability to manage large ad budgets and demonstrate measurable ROI.
• Expertise in Google Ads , Meta Business Suite , GA4 , GTM , Call Tracking (CallRail or similar) , and UTM parameterization .
• Deep understanding of HIPAA-compliant advertising practices.
• Experience setting up and managing conversion events, tags, and offline lead import.
• Strong analytical skills and the ability to translate data into strategic action.
• Excellent communication and presentation skills.
• Experience in addiction treatment or behavioral health marketing.
• Experience with LinkedIn Ads, YouTube, or programmatic platforms.
• Familiarity with CRM integration and lead funnel optimization.
• Google Ads and Meta Ads certifications.

Preferred

• Data-Driven Leader: You thrive on performance metrics and can create clear strategies based on analytics.
• Innovative Strategist: You understand how to scale campaigns and test new channels creatively.
• Detail-Oriented: You meticulously QA your work and ensure compliance with all ad policies.
• Proactive Communicator: You can confidently lead client conversations and explain complex PPC concepts clearly.
• Experience in addiction treatment or behavioral health marketing.
• Experience with LinkedIn Ads, YouTube, or programmatic platforms.
• Familiarity with CRM integration and lead funnel optimization.
• Google Ads and Meta Ads certifications.

Benefits

• competitive salaries
• flexible work arrangements
• a supportive environment where you can grow your career