Director, Patient Strategy & Marketing, Alixorexton

Responsibilities

• Lead development and execution of patient strategy aligned with Alixorexton brand objectives
• Serve as the brand team's expert on patient insights, barriers, motivators, and unmet needs
• Translate patient and market insights into actionable strategies, programs, and investment decisions
• Contribute to annual brand planning, launch planning, and lifecycle management activities
• Ensure the patient perspective is incorporated into key commercial decisions and brand strategies
• Lead disease education strategies designed to improve awareness and understanding of narcolepsy and idiopathic hypersomnia
• Develop initiatives that address barriers to diagnosis, treatment initiation, and disease management
• Partner with Medical Affairs and Patient Advocacy to ensure patient needs and clinical insights are reflected in engagement strategies
• Support market development initiatives that improve disease awareness, diagnosis, and patient activation
• Lead development and execution of patient and caregiver marketing initiatives across branded and unbranded channels

Requirements

• Bachelor's degree required, MBA or other advanced degree preferred
• 12+ years of pharmaceutical, biotechnology, healthcare, or related commercial experience
• Knowledge, Skills & Abilities:
• Experience operating effectively in a pre-launch or launch environment
• Strong strategic thinking and business acumen
• Deep understanding of patient engagement, disease education, customer experience, and omnichannel marketing
• Excellent communication, presentation, and influencing skills
• Ability to translate insights into actionable business recommendations
• Strong analytical and problem-solving capabilities
• Ability to balance strategic planning with operational execution

Preferred

• Minimum of 5 years of progressive marketing experience, including patient, consumer, customer, or brand marketing responsibilities
• Demonstrated success leading patient, customer, consumer, or brand marketing initiatives within the pharmaceutical or biotechnology industry
• Demonstrated success developing and executing commercial strategies that drive business results
• Proven ability to lead complex cross-functional initiatives within a matrixed organization
• Prior people leadership experience with a track record of developing, coaching, and leading high-performing teams
• Demonstrated ability to influence stakeholders and senior leaders across functions
• Strong strategic, analytical, and problem-solving capabilities
• Experience managing agencies, vendors, and external partners
• Launch experience
• Experience in neuroscience, neurology, sleep medicine, rare disease, or other complex therapeutic categories