Responsibilities

• Shape data-driven strategies to optimize pricing, tiering, benefits, and lifecycle touchpoints.
• Analyze passholder behavior and performance metrics to uncover growth and churn drivers.
• Design segmentation and personalization strategies that inform targeted marketing and product decisions.
• Build business cases and forecast models to support benefit changes, pricing tests, or new initiatives.
• Lead and interpret primary research (e.g., MaxDiff, TURF, conjoint) to guide product and communication decisions.
• Partner closely with Marketing, Product, Finance, and Research teams to align on strategic priorities and tactical execution.
• Translate insights into clear, compelling narratives and recommendations for senior stakeholders.
• Support project management of cross-functional initiatives — from ideation through execution and post-launch measurement.
• Benchmark competitor membership programs and synthesize learnings into innovation opportunities.
• Track and communicate impact of lifecycle campaigns, loyalty rewards, and strategic experiments.

Requirements

• Bachelor’s degree in Industrial Engineering, Economics, Business, or a related field is preferred.
• 2–5 years of experience in strategy, go to market, business analytics, lifecycle marketing or related roles; experience in consulting, loyalty programs, or membership-based models is a plus.
• Strong analytical toolkit with the ability to model business cases, interpret data, and translate insights into clear recommendations.
• Proven success working cross-functionally to shape and execute strategic initiatives.
• Proficient in Excel and BI tools like Tableau or Power BI; experience with SQL, R, Google Analytics or Python is a plus.
• Excellent written, verbal, and visual communication skills — able to build narratives that influence at all levels.
• Organized, proactive, and able to manage multiple workstreams in a fast-paced, matrixed environment.
• Passion for consumer behavior, guest experience, and driving innovation within loyalty or membership ecosystems.

Benefits

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts