About Duke Digital Group

Duke Digital Group is a performance marketing and lead-generation company focused on connecting publishers, advertisers, and consumers through data-driven digital marketing systems. The company specializes in delivering compliant, high-intent leads and scalable acquisition strategies across multiple industries including legal and insurance.

Using advanced marketing technology, audience targeting, and proprietary platforms, Duke Digital Group helps brands grow by matching the right audience with the right opportunity while ensuring lead quality, compliance, and measurable performance.

Position Overview

Duke Digital Group is seeking an experienced Director of Partnerships to lead the development and expansion of strategic partnerships across the lead generation ecosystem. This role will focus on establishing and managing relationships with publishers, advertisers, media buyers, and other strategic partners to drive scalable growth in volume and revenue.

The ideal candidate has strong experience in the performance marketing / lead generation industry, particularly within legal and insurance verticals, and possesses a deep network of publisher and advertiser relationships.

Key Responsibilities

Partnership Development

• Identify, recruit, and onboard new publisher and advertiser partners to expand Duke Digital Group’s network.
• Develop strategic partnerships with media companies, affiliate networks, agencies, and technology partners.
• Negotiate commercial terms and manage contracts to maximize mutual value.

Revenue Growth

• Drive growth in lead volume and revenue across core verticals, particularly legal and insurance.
• Identify unique distribution opportunities including new traffic sources, content partnerships, and strategic integrations.
• Collaborate with internal teams to scale high-performing partnerships.

Partner Management

• Build and maintain strong relationships with existing partners to optimize performance and retention.
• Monitor partner performance and identify opportunities to increase volume and profitability.
• Work closely with marketing, compliance, and operations teams to ensure partner campaigns meet quality standards.

Market Intelligence

• Stay current on trends within the lead generation and affiliate marketing landscape.
• Identify emerging traffic sources, publishers, and innovative distribution models.
• Provide insights that inform product, marketing, and partnership strategies.

Required Qualifications

• Minimum 3+ years of experience in lead generation or performance marketing.
• Proven experience developing partnerships with publishers, affiliates, and advertisers.
• Direct experience in legal and insurance lead generation verticals.
• Strong understanding of CPA, CPL, and performance-based marketing models.
• Demonstrated ability to negotiate deals and drive measurable revenue growth.
• Strong communication, relationship-building, and presentation skills.

Preferred Qualifications

• Existing network of publishers, affiliates, and advertisers in the legal or insurance sectors.
• Experience working with affiliate networks, media buying platforms, or lead marketplaces.
• Knowledge of compliance requirements within regulated verticals such as legal and insurance.
• Familiarity with marketing technology platforms and lead distribution systems.

Key Attributes

• Entrepreneurial mindset with strong business development instincts.
• Data-driven decision maker with a focus on performance metrics.
• Highly organized with the ability to manage multiple partnerships simultaneously.
• Self-motivated and comfortable working in a fast-paced digital marketing environment.

What We Offer

• Competitive compensation and performance-based incentives
• Opportunity to help shape the growth of a rapidly expanding performance marketing company
• Flexible work environment
• High-impact role with significant revenue ownership