Responsibilities

• Develop integrated go-to-market strategies connecting experiential, partnerships, PR, social, email, paid media, content and sales, translating business objectives into strategies with measurable commercial outcomes.
• Own the marketing plan for each event from announcement through registration, attendance, onsite amplification and post-event conversion, working across segmentation, positioning, messaging, ticketing and pricing.
• Monitor registration pacing and conversion, adjust when targets are missed, and turn physical experiences into content, media, lead generation and long-term brand assets.
• Own Biohack-it's portfolio across supper clubs, retreats, workshops, masterclasses, panels, summits and conferences, plus IHC client programmes including brand activations, launches, press events, VIP dinners, pop-ups and conference booths.
• Build annual event calendars across markets based on brand fit, marketing objectives and profitability.
• Develop creative direction, mood boards, floor plans, guest journeys, run-of-shows and production schedules, and oversee activation design, fabrication, installation and breakdown.
• Source and negotiate venues internationally, and manage hotels, caterers, AV, production companies, fabricators, photographers, logistics and staffing partners.
• Build preferred-vendor networks across the UAE and Gulf, the US and the UK, alongside scalable SOPs and production frameworks.
• Carry a defined sponsorship and partnership revenue target, and be accountable for the commercial result.
• Identify brand-to-brand partnerships that create value beyond traditional sponsorship, and build sponsorship products including tiered packages, annual programmes, rate cards and inventory.

Requirements

• Eight or more years across integrated marketing, experiential marketing, events, partnerships or brand marketing, with meaningful senior-level ownership.
• Demonstrable experience leading integrated marketing, not simply producing events, with a strong understanding of how PR, social, email, paid media, content, sales and experiential work together.
• Significant experience producing premium experiences from concept through execution, across summits, VIP experiences, retreats, brand activations, launches and pop-ups.
• A proven track record closing sponsorships or brand-to-brand collaborations, with demonstrated ownership of budgets and event P&Ls. You can discuss profitability, not simply attendance or aesthetics.
• Experience in luxury, premium hospitality, beauty, wellness or lifestyle environments, alongside the rigour of corporate, agency or global brand stakeholder management.
• Strong vendor, venue, production, negotiation and project-management skills, and experience working directly with founders, executives, VIPs, creators and high-profile talent.
• Self-directed, comfortable in a fast-moving founder-led environment, and genuinely excited to travel internationally.

Preferred

• Meaningful UAE or Gulf experience, ideally with existing local relationships.
• Existing brand, venue, hotel, hospitality and production networks across premium sectors.
• Experience scaling an experiential or partnership platform across multiple cities or countries.
• Sponsorship sales experience against a defined revenue target.
• Strong deck and visual storytelling skills, and familiarity with modern project management, CRM and AI tools.