Responsibilities

• Own the national event portfolio end to end: calendar, formats, budgets, staffing, vendor network, and the metrics that ladder to company goals
• Scale from today's cadence to 1-2 events per week across the Midwest, Plains, and coastal ag regions - field days, demo plots, grower dinners, investor evenings, road-tour stops, trade shows, and third-party conferences
• Build repeatable event playbooks: site selection, run of show, AV, logistics, permits, hospitality, follow-up - so a regional event can be stood up in days, not months
• Launch and operate the road tour: routing, vehicle wrap and staging, local partnerships, press, and per-stop conversion targets
• Design events that generate qualified, accredited investor meetings and grower purchase commitments - two funnels, one stage
• Own per-event targets: registrations, attendance, qualified investor meetings booked, grower demos scheduled, orders influenced, content assets produced
• Partner with the CEOs, CRO, and counsel on investor-facing event compliance (our raise is a Reg D 506(c) offering; you run the room, leadership and counsel run the offering)
• Convert event momentum into secured orders as the commercial pipeline matures - events transition from capital visibility to order generation over the next 12–18 months
• Build co-branded activations with large retail, food, CPG, and ag-input companies - shared audiences, shared credibility, shared cost
• Create moments that earn government, university, and institutional presence: extension agents, state ag departments, commodity groups, research partners on our stage

Requirements

• 8-12+ years in event production, experiential marketing, or live-event operations, with at least 3 years owning a function and a team
• A portfolio of produced events. This is a prerequisite - we review it like a designer's book. Show us the run of show, the budget, and the numbers it produced
• Proven high-cadence execution: you have run programs at weekly or near-weekly frequency, not one annual conference
• Field and rural-market fluency, or the ability to earn it fast. Agriculture, equipment, energy, or industrial B2B backgrounds are a strong plus
• Revenue instincts: you can tie an event to meetings booked, pipeline created, and orders closed, and you report those numbers without being asked
• Producer's eye: staging, sound, light, agenda, pacing, the moment people remember and post
• Content fluency: you can direct a crew, brief a designer, and cut a shot list
• Team building: you have hired crews, managed contractors across states, and developed direct reports
• Executive presence with farmers, CEOs, scientists, investors, and public officials — same day, same stage
• Comfort with ambiguity, road time, and early-stage pace. Travel 50%+

Preferred

• Field and rural-market fluency, or the ability to earn it fast. Agriculture, equipment, energy, or industrial B2B backgrounds are a strong plus
• Experience with road tours or mobile-branded activations
• Experience with investor-facing events