Responsibilities

• Email Marketing (B2B + D2C)
• Own and lead the global email strategy across both B2B and D2C audiences, including content, segmentation, personalization, data flows, and automations
• Oversee email execution end-to-end, implementing operational best practices and building processes that support channel management, actionable reporting, optimizations, and team efficiency
• Leverage data to identify optimization opportunities and refine strategies with a test-and-learn mindset
• Elevate email as a brand and communication channel, ensuring templates, copy, and creative are visually compelling, on-brand, and focus on clarity, audience and conversion
• Build and optimize automated, multi-channel journeys to enhance engagement; support new journey programs, ensuring operational feasibility, data readiness, and performance tracking
• Partner with and provide strategic direction to the Digital Marketing Manager to define KPIs and optimize deliverability, open rates/click-to-open rate (CTOR), click-through rates (CTR), conversion rates and engagement rates
• Partner with cross-functional partners including the broader marketing team, digital product, and design/merch to build scalable programs tied to key brand moments and launches
• Maintain a consistent brand voice with our retail partners while thoughtfully balancing storytelling for brides across digital communications
• Paid Media & Partnerships

Requirements

• 8+ years of digital marketing experience, with a strong track record across email, paid media, website and partnerships
• Strong analytical mindset; fluency in performance data and comfort translating insights into strategy
• Demonstrated experience managing global or multi-market programs across both B2B and D2C channels
• Proven ability to lead and develop direct reports and build high-performing teams
• Experience managing agencies, external partners, and multi-channel budgets at scale
• Familiarity with MarTech platforms (e.g., HubSpot, Salesforce Marketing Cloud, or equivalent) and paid media platforms (Meta, Google, programmatic DSPs)
• Experience with HubSpot Marketing Hub, email automation, behavioral workflows, and campaign analytics
• Exceptional communicator with the ability to translate complex data and strategy into clear, compelling narratives for both technical and non-technical audiences

Preferred

• Bridal, fashion, luxury, or lifestyle brand experience a plus

Benefits

• Health, dental, and vision insurance with ancillary options
• 401(k) with company match
• Paid time off (vacation, sick days, holidays)
• Family Building Benefits
• Tuition Reimbursement
• Employee discounts and more