Director, Paid Strategy and Planning

Responsibilities

• Develops forward-thinking, innovative, cross-channel media strategies, including traditional and digital media, to improve client marketing effectiveness and drive business growth.
• Advises clients and internal teams on media opportunities, including local media campaign planning.
• Serves as client team lead on medium to large media accounts, managing $10M+ in total media spend.
• Conceives, negotiates, and presents cross-platform or large-scale media proposals to clients.
• Responsible for upselling services and contributing to business development efforts.
• Guides and supervises a media team of 10+ employees, including hiring, training, coaching, staffing, and performance evaluation.
• Attends and represents clients at industry events, helping to build industry relationships and thought leadership.
• Contributes to client-specific POVs and overall media strategy documentation.
• Demonstrates tactical media planning experience across channels.
• Applies working knowledge of media planning tools (e.g., Pathmatics, Vivix, Kantar, MRI, Comscore) and activation platforms such as Prisma, Meta, and AdWords.

Requirements

• 7–10 years of media planning and buying experience, with at least 4 years in digital/interactive marketing and advertising.
• Demonstrated experience in both traditional and digital media, tactical planning, and local media campaign execution.
• Proven leadership and team management experience.
• Bachelor’s degree (BA/BS) from a four-year, accredited college or university.

Preferred

• Retail media network experience is a plus

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements'Work Your World’ Program encouraging employees to work from anywhere
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)