Director of Paid Social & Video at LawnStarter | USA | $175K/yr – $205K/yr

LawnStarter

Director of Paid Social & Video

USA (Remote)

$175K/yr – $205K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own paid social growth across two funnels, from awareness to remarketing, on Meta, TikTok, and YouTube, and align with cross‑functional teams to fit a broader growth system.

Growth ownership across two distinct funnels: structure, creative, audience, bidding, and budget decisions.
Full-funnel experimentation: testing creative, audiences, and funnel pacing with fatigue signals.
Platform expansion and team scaling: evaluate new channels and build a capable paid social function.

Job Description

Own paid social growth across two funnels for homeowners and service providers on Meta, TikTok, and YouTube, with full ownership of structure, creative direction, audience strategy, bidding, and budget.
Build and manage full-funnel campaigns from awareness to remarketing, with distinct creative, messaging, and metrics per stage to drive for each funnel.
Establish a testing framework for creative, audience, and funnel experiments, detecting fatigue early and rotating before performance drops.

Cross‑channel alignment: integrate with SEO, Paid Acquisition, Product, Design, and Analytics to fit into a broader growth system, with a video editor to brief and direct assets.
Platform expansion: own evaluation and rollout plan for new channels beyond core three as needed.
Team building: define roles, hire, onboard, and build a scalable paid social function.

Fully remote in the US
Flexible PTO: Focus On Results
Healthcare: Medical, dental, and vision

LawnStarter

4.1 Glassdoor

LawnStarter is a marketplace for outdoor home services. We offer the simplest and most effective solution for ordering and managing outdoor home services, with operations in more than 3,000 cities across the United States. With incredibly high ratings from consumers and providers, it is easy to see why we have industry-leading retention on both sides of the marketplace and are poised to build a multi-billion-dollar consumer brand.We have successfully raised over $35M from some of the leading technology and growth investors.

Founded in 2013

Austin, Texas, USA

437 employees (65 in marketing)

www.lawnstarter.com

74% recommend to a friend

83% CEO approval